148
p
r
a
c
t
i
c
e
B
E
S
T
Living and learning
One of the most important ingredients for a successful franchise is the training
programme. John Bensalhia looks at the types of training on offer, and
how effective each method is…
W
ELL, JUDGING from my column a couple requires a great deal of  nesse and  ne tuning. Practically
“Training in
of months back about starting 2009 on a every franchise has a training programme as part of its
franchising is a
positive note, I’m just glad to report that I package. The training will cover all aspects of the franchise,
don’t write horoscopes for a living. including the work,  nance, client handling, marketing and so
different matter,
So far, 2009 has not been an enjoyable experience. A forth. Each training programme can vary greatly in length, in
however, and
couple of inches of snow has brought the country to its accordance with the franchise. Some programmes take two
requires a great
knees – whereas in places like Sweden or France, they weeks to complete, others can take two months
just get on with things without batting an eyelid. Bank or even longer than that, depending on how
deal of  nesse
bosses are still getting big bonuses, while the toiling much information is needed to be learnt.
and  ne tuning”
masses are facing redundancy in droves. Oh, and It must be said that each potential
 op-haired, overpaid bore Jonathan franchisee will have different expectations of
Ross is back on TV, just to rub training, depending on their experience. Let’s
salt into the wound. say, for example, that a new franchisee has
It kind of makes me considerable experience of running their own
wonder if any average Joe restaurant. If that person
could do Ross’s job. With has just bought into
a bit of training, it’s entirely a restaurant
feasible. Get the new recruit franchise,
to brag about his or her then they
salary while making lame won’t need
jokes that sound like to have as much
they’ve been created training as someone
by a toddler let loose who’s completely new
on his  rst Fisher Price to this industry. Therefore,
Activity Centre. Training it’s worth having a word with the
in less than a couple of franchisor about your training
hours? No worries. expectations before you start.
Training in franchising is a The franchisor may be able to
different matter, however, and tailor the training programme
April 2009 www.businessfranchise.com
BF148-149_Best Practice_Apr09 x.indd 1 25/2/09 18:19:53
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174