112
Franchises from £20,000 to £50,000
Wise Choice Care
Investment level:
s
£20,000 plus VAT
Website:
www.wisechoicecare.co.uk
Email:
franchisee-wisechoice@primrosecare.co.uk
Phone:
f
r
a
n
c
h
i
s
e
f
o
c
u
01928 569 233
classification:
Homecare
(L-R) Wise Choice directors Emma Kelly,
Marion Slavin, Colin Brooks and Pam Jordin
Cared for
The directors of Wise Choice Care believe their
own home and grew rapidly. She had
business is recession-proof
to find office accommodation within
months. She and her fellow directors
then approached local councils for
A
FTER A lifetime of working you apply yourself to the dedication
“I felt that
tenders whilst building a private client
in the care industry, Wise required, you will find that rewards are
if I had my
database that has also had a steady
Choice Care director Pam there to be reaped.” growth within the business.
Jordin decided to start a domiciliary She started the business from her
own business
“Wise Choice Care Ltd, I believe, was
care business, Primrose Care. For the
I would do
the natural progression from our parent
previous a 25 years, she had been
things better
company,” she adds.”
involved in the care industry in one way Wise Choice has a tried and tested
or another.
than my
service to offer. It also has a satellite of ce
“I have enjoyed every challenge
previous
to cope with the growth of the business
that has come my way,” she says. “I
employer”
over the last six years and is also close to
am a strong believer in improving launching a 15-bed roomed respite home
service delivery and felt that if I to adults over the age of 18.
had my own business I would do “While sadly in this current climate
things better than my previous other businesses are struggling, we are
employer. This gave me the booming,” exclaims Ms Jordin. Care is
inspiration and confidence to funded by local government and public
set up on my own, knowing money either by social services or
that I could make a positive privately through direct payments and
difference to people’s lives.” independent living funds that are
With the assistance of her still linked to the government.
family, she soon created a “Legislation is already in place to
successful business model and protect people receiving care, regardless
became established in several of which party is in power, making this
areas. an ideal franchise,” she adds.
“It would be misleading to say For more information, people are
that running your own business asked to phone the company on
is easy,” she says. “Often there 01928 569 233 or visit the
are challenges, but with the right Wise Choice Care website
support networks we are proof that at www.wisechoicecare.
they can be overcome positively. If
co.uk. ■
April 2009
www.businessfranchise.com
BF112_Wise Choice_Apr09 x.indd 1 25/2/09 18:06:36
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