25
PUCCINO’S
FROM LITTLE acorns… Puccino’s has evolved from a solitary mobile
coffee cart in 1995 to nearly 100 units throughout the UK, Ireland
and Italy. This is the result of franchising out the Puccino’s concept.
And with a team of dedicated franchisees maintaining its high
standards, Puccino’s offers a high level of service.
Puccino’s serves high quality coffee from the Massimo Zanetti
Beverage Group Espresso and in addition to this, serves fresh food
and drink. Among this range are cold drinks, salads, tapas, paninis,
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pizza, pasta and grills – all customer selections are prepared right
before them.
There are three different franchise types – The Espresso Bar is the
rst, mainly comprising train station outlets. These can range from
smaller suburban stations to larger city centre places. These franchises
can be run from kiosks or deli bars. A ballpark gure for this franchise
is around £75,000 although this gure can vary, depending on the size The Puccino’s franchise fee is £15,000 and there is also an ongoing
and location of the unit. royalty fee in addition to the cost of setting up an outlet. The price
The price also varies for the Deli Bar option, a high street takeaway of the fee covers ongoing
Minimum total Investment:
coffee shop that includes the Espresso bar menu and a range of light support from the operations
Initial investment: Variable, depending on
meals and snacks (for daytime trade only). The price range for this team and the services of an
type of outlet from £75,000
one varies between £70,000 and £160,000. operations manager. The initial
Website:
www.puccinos.com
Also over £100,000 is the Café bar, which is a licenced combination help covers the opening and
email:
shirley@puccinos.co.uk
of coffee bar and restaurant which boasts all day breakfasts, light then throughout the tenure of
lunches and three course meals. the franchise.
Phone: 01372 744 411
COFFEE REPUBLIC
COFFEE REPUBLIC rst opened its doors in 1995 by a brother and
sister team Bobby and Sahar Hashemi. Both Bobby and Sahar gave up
their professional jobs to follow a dream, which was to create the best
coffee in Britain.
They recognised that there was a niche in the market for great tasting
coffee and this is when they started to carry out research on beans,
blends, avours, machines and styles. After the research was completed
they developed a secret blend of coffee, which is still being used today in
all of their Coffee Republic bars.
The rst store opened on the 6th of November 1995 in South
Molton Street London which was a huge success. Coffee Republic has
now grown across the UK and internationally and is continuing to move
forward in franchising and concessions.
By combining its renowned coffee pedigree with a brand new range
of high quality fresh food and in-store baked breads and pastries Coffee
Republic has also created an all-day business catering from breakfast time The heart of its business is the Business Process Manual (BPM). This is
right through to early evening snacks. a tool to help franchisees ensure they are always running their business
With Coffee Republic, training is everything. Franchisees attend a basic the Coffee Republic way. It forms part of the agreement with Coffee
skills course which covers all aspects of the operation. They then go to Republic and will be updated from time to time to re ect changes
work in a training bar where they get an opportunity to learn new skills, introduced for the bene t of the franchise network as a whole.
among real staff and guests. Finally, they are shown how to make the There are three upfront costs payable to Coffee Republic. The
best use of promotional concepts and how to plan and organise their franchise fee is £17,500 plus VAT; the training and support fee is £5,000
business. All training is individually tailored to each franchisee’s needs and plus VAT; the brand audit fee is £1000. There are also on-going fees that
overall will take around two weeks. are paid weekly: the management service fee or royalty is 7.5% and there
On-going support is available when the training period ends. Coffee is a marketing fund of 1.5%. Additionally there are the costs associated
Republic’s dedicated and proven team is available to help with answers to with the retail unit and the start-up. These costs vary from location to
problems, or offer any extra training needed. location and it should be noted that these numbers are only a guide.
Coffee Republic’s franchise system allows anyone with the right
positive attitude to join as a franchisee, regardless of his or her
background. There are, however,
Minimum total Investment:
four attributes that Coffee
Initial investment: £17,500 plus VAT;
Republic people have in common:
training and support fee: £5,000 plus VAT;
●
A desire to earn a good brand audit fee: £1000
income
Website:
www.coffeerepublic.co.uk
●
An interest in food and drink
email: 020 7033 0600
●
A love of working with people
Phone:
information@coffeerepublic.com
●
A deep desire to be the boss
www.businessfranchise.com April 2009
BF024-028_Market focus_APR09.indd 2 25/2/09 17:36:31
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