149
initial learning process.
The training programme doesn’t end there, though.
After the franchisee has completed his or her initial
learning, they will normally receive support on an ongoing
basis. A typical scenario is that the franchisor will appoint a
tutor to carry on with ongoing training for the franchisee
for as long as it is needed. This can either be sit down, r
a
c
t
i
c
e
theoretical training, or practical training, or a mixture of
the two. As long as the franchisee continues to learn and
gets used to the work that they are doing, the ongoing
training will only be for a short spell, unless a new piece of
technology or working pattern is introduced.
B
E
S
T
P
A good advantage of franchising is that support is
available whenever it is needed. Support can take many
forms, including dedicated phone lines, manuals, internet
and intranet services. The key thing is that you are not
alone. Whereas in a work situation there may be fewer
outlets of help, in a franchise there are many more to take
advantage of. The franchisor doesn’t want you to fail – they
want another success story to grow their business and take
it further. And so, it is in their best interests to train you up
to the best of their ability, so that you are armed with all
the knowledge to embark on your new business venture.
Can’t stand the relentless doom and gloom in the 2009
forecast so far? Worried about the threat of redundancy?
Well, there’s no need to worry. A number of people
featured in this magazine have been made redundant
and have actually found their silver lining in the form of a
franchised business. They have all achieved success with
the help of each company that has provided a springboard
to success in the form of comprehensive training
programmes.
to your exact needs, especially if you already have So if you nd yourself in the potential situation of
considerable experience in a particular eld. redundancy, it’s worth making enquiries to possible
So what forms of training are there in franchising? This franchises, or alternatively, take advantage of The British
can be broken down into three camps. The rst of these and International Franchise Exhibition on 20-21 March
is the regular theoretical training, which takes place in a at London Olympia, where some of the big players can
traditional learning environment. The new franchisees will tell you what it’s all about, and also, what sort of training
learn all they need to know about their new business programmes they offer.
in a traditional learning format. There is a lot of merit to Hey, if Jonathan Ross can earn all that money, then why
be had in this method, since the franchisee can sit down can’t you? ■
and absorb the information that they need to know to
make their business a success. The sit-down method
normally takes place for about a week in order to lay
the groundwork for the future. It can sometimes take a
sandwich pattern in which sit-down training bookends a
period of on-the-job training.
The on-the-job training is normally the next method of
learning. It’s certainly not as fearsome, as say, the wannabe
learners on Masterchef, in which, halfway through each
instalment, three blustering amateur cooks are forced to
produce food for an overbearing, bullying Ramsay-style
chef in on-the-job conditions. Instead, the franchisee
will be taken to an existing franchise outlet, where they
can observe what’s going on and then do a trial run for
themselves.
Alternatively, the franchisor may have a purpose-built
practical training facility for new franchisees to use. This
method of franchising may be more demanding, but it’s
undeniably one of the most effective around.
While the initial sit-down method lays the foundations,
this is where it’s up to the new franchisee to put that
theoretical learning into practice. It gives them a better idea
of what to expect in a working franchise environment, and
is of great bene t in the long term. This type of training, as
mentioned before, can be sandwiched in between periods
of theoretical training, or can come at the tail end of the
www.businessfranchise.com April 2009
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