6
n
m
Foreign offi ce
Business
Franchise
F
RANCHISING HAS long been a gongs with an international theme – the
global phenomenon. Ever since Best International Marketing Campaign
EDITORIAL & PUBLISHING
Wimpy opened an outlet in South and the Best International Franchise
Africa in the 1960s, successful British Expansion Programme (see page 32). 2
NeeD
KnoW
EDITOR
franchised companies have been looking The issues surrounding joining a foreign-
The British
Dominic Tonner
to replicate their achievements abroad. owned franchise are further explored in
S
c
o
l
u
The reverse is true: mighty McDonald’s our feature about international franchising
& Intl.
DEPUTY EDITOR
John Bensalhia
opened its rst UK restaurant in the (page 30). This piece reminds us that Franchise
1970s, among the rst international business leaders, wherever they are in the
R’
Exhibition
As of 2 March 2009, the editorial team
franchises to launch an operation over world, are always eager to nd enthusiastic
can be contacted on 020 8394 5216
here. Today, it’s believed that around 250 entrepreneurs in the UK – and that British
at Olympia
or
editorial@businessfranchise.com
UK franchisors have overseas businesses franchisees who get in on the ground on 20 &
ART EDITOR
– that’s more than a quarter of all oor can mould the very nature of the UK
21 March
Adrian Lincoln
I
T
O
franchised businesses in this country arm of the business. In an industry where
020 8394 5276
– while dozens of international companies the mantra is usually to ‘follow the system’,
is the
adrian@businessfranchise.com
are already present here or continue to this represents a rare opportunity to craft only bfa-
PUBLISHING DIRECTOR
eye our shores jealously. a franchise a little more to your liking.
supported
Tracy Shah
E
D
With all that in mind, this issue What is clear is that franchising
PUBLISHING MANAGER
of Business Franchise has a suitably continues to be a successful export for
franchise
Alison Church
international feel. The core of this both British and international businesses. show in
April edition focuses on The British Notwithstanding what you might read or
MARKETING EXECUTIVE
London in
Vesna Siljanovska
& International Franchise Exhibition hear in the media, globalisation is not dead.
2009.
at London Olympia (20 & 21 March) Just ask the many UK and international ADVERTISING
– which, as its name indicates, will give franchise owners at Olympia. ■
Turn to
PORTFOLIO MANAGER
people thinking of starting their own
page 35
Michael Seaman
020 8394 5229
business a choice of many of the best
for more
michael@businessfranchise.com
foreign-owned as well as home-grown
franchises.
details ACCOUNT MANAGER
The Olympia exhibition has a dedicated
Aisling McKenna
International Zone of overseas exhibitors
020 8394 5219
aisling@businessfranchise.com
as well as an array of experts on hand
to offer advice to anyone thinking
ACCOUNT MANAGER
of launching a UK operation of an Dominic Tonner
Nathalie Storey
international business. The exhibition will Editor
020 8394 5281
nathalie@businessfranchise.com
also coincide with the annual Franchise
dominic@circlepublishing.net
Marketing Awards, which includes two
ADVERTISING EXECUTIVE
Louise Sym
020 8394 5283
louise@businessfranchise.com
ADVERTISING PRODUCTION
CO-ORDINATOR
Ojesh Lal Singh
020 8394 5272
ojesh@businessfranchise.com
SUBSCRIPTIONS
020 8394 5215
subscribe@businessfranchise.com
www.businessfranchise.com
BRITISH FRANCHISE
ASSOCIATION
01865 379892,
www.thebfa.org
Editorial and advertisements for companies
featured in Business Franchise (BF) represent
neither endorsement nor recommendation of
such companies by VMG nor its employees.
Readers are advised to seek franchising
advice before entering into any contract with
companies or persons mentioned in BF editorial
and advertisements.
April 2009
www.businessfranchise.com
BF006_Editors Column_Apr09.indd 1 26/2/09 12:03:24
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