125
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She adds: “We’ve got a well established network of support better growth, and we want to make the most of
Above: Opening toast of Taunton, left to
right: franchisee Andy Stewart, operations
outstanding franchisees who gave the company its highest the advanced infrastructure we’ve developed at Dream
director Kelly Chambers, founder Troy
turnover ever last year. Pro ts are up, morale is good, and Doors over the last few years.” Tappenden, Polly Smalley, franchisee Shelley
we’re reinvesting in marketing and advertising more than Potential franchisees interested in joining the franchise
Stewart
Opposite: The Mayor and Mayoress of
ever to ensure we’re positioned for even more rapid network are cordially invited to call head of ce to arrange
Taunton Deane with franchisees Andy and
growth when the economic upturn comes.” a no-obligation chat to see if there is any scope for the Shelley Stewart
Interestingly, while she talks of rapid growth in the development of a partnership. And at just under £20,000,
future, over the last year Dream Doors actually enjoyed the level of required investment is modest when examined
the addition of no less than nine franchisees, with more in the light of potential turnover and pro t.
preparing for signup in the coming months. At a time when New franchisees will bene t from the company’s
other franchised brands are resigned to zero growth, this is comprehensive two-week induction training programme,
an enviable position for Dream Doors to be in. high pro le regional and national television campaigns,
“Of course, nine new franchisees in the middle of a telephone and  eld support, assistance with showroom
recession is a strong indication that we’re doing a lot of openings, quarterly business coaching courses, marketing
things right,” she says. “But we’re an ambitious brand, and launch and materials, sample doors, stationery, uniforms and a
Dream Doors
would like to increase that to double-digit expansion in comprehensive operations manual, plus full use of the Dream
2009. We have the infrastructure and team in place to Doors trademarked brand name, and much more. ■
Classifi cation:
Retail & home
improvement
Investment level:
Franchise fee £19,825 + VAT
Total investment: c. £60,000
Website:
www.dreamdoorsltd.co.uk
Email:
troy@dreamdoorsltd.co.uk
Phone:
023 9260 4630
www.businessfranchise.com April 2009
BF124-125_DreamDoors_dpsAPR09 x.indd 2 25/2/09 18:10:17
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