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32
2009 Franchise Marketing Awards
APRIL 2009
Celebrating and rewarding
excellence in the franchise industry
Finalists in the 2009 Franchise Marketing Awards highlight the breadth
and high quality of the UK franchise industry. Explore what some of the best in
the business have to offer...
T
HE FRANCHISE Marketing Awards, one number of entries from many franchise companies Marketing Group, organisers of the Franchise
of the most highly coveted accolades across a wide variety of sectors all seeking Marketing Awards, commented: “The Franchise
recognising marketing excellence recognition for their success in franchising at this Marketing Awards have once again successfully
across the UK industry, will reveal the UK event. Finalists include both well-established and showcased all the hard work and creativity that
and international franchise community’s most newer companies within the industry. Companies goes into marketing of franchise companies.
successful and in uential franchise marketing featured in the short-
“These awards form an integral
These awards form
campaigns on 20 March 2009 at the London list range in diversity an integral part of
Marriott, Grosvenor Square. from McDonald’s
part of recognising, nurturing and
recognising, nurturing
If you are searching for a franchise, then the Restaurants and The
inspiring excellence in all aspects
and inspiring
Franchise Marketing Awards is a great way for you SUBWAY Chain to
of the dynamic franchise industry”
excellence in all
to discover which franchises offer good support NBC Bird and Pest aspects of the dynamic
to their franchisees – particularly with the Best Solutions and Tumble Tots (UK). franchise industry.”
Franchisee Marketing Support award. They also Judged by an independent panel of experts, Brian Smart, director general of the British
reveal the franchises that are continuing to do well the Franchise Marketing Awards recognise and Franchise Association (bfa), said: “It’s been
and invest in their marketing strategies despite the reward companies that have raised awareness of encouraging to watch this initiative grow and
current economic climate. franchising and, as a result, achieved sustainable continue to gain popularity among the franchise
The impressive quality and range of the UK’s growth, which is another crucial factor when community. It demonstrates the desire to
buoyant franchise industry is evident in the considering which franchise you want to buy. showcase and celebrate the tremendous strides
 nalists. Although many businesses are now faced our companies make in marketing, which is the
with these challenging  nancial times, the Awards Now that’s entertainment essential ingredient in the success of business.
emphasise the fact many of the companies Ed Byrne, well known TV comedian and “With the 2009 Awards including an
involved have a robust business model that is ‘observational stand up’, will announce the international marketing category the stakes have
often more resilient in a dif cult economy. winners at a ceremony and dinner on 20 March never been higher in evaluating the most effective
The Franchise Marketing Awards are held in 2009 at the London Marriott, Grosvenor Square. marketing campaigns across our industry, both
association with the British Franchise Association The Awards evening attracts all the leading names locally and abroad.”
(bfa) and Business Franchise magazine with the in the industry, and takes place on the  rst night of A full review of the winners of the 2009 Franchise
Daily Mail as the media sponsor. Now in their The British & International Franchise Exhibition. Marketing Awards will be featured in the May issue
fourth year they have again attracted a record David Tuck, franchise sales manager for Venture of Business Franchise.
Cash Converters executives celebrate winning last year’s award for Best
The Franchise Marketing Awards give the industry a great opportunity to party
Overall Marketing Campaign
April 2009 www.businessfranchise.com
BF032-033_FMA_Apr09 x.indd 1 25/2/09 17:39:29
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