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Franchisees of the Month
Carry on Camping
This month’s Franchisees of the Month are award-winning family members of
The Camping and Caravanning Club
M
EMBERS OF a franchising family were thrilled to discover that their the story: “We acted quickly when we got the spec for this site as it seemed to be
business had been voted “Park of the Year 2009” by readers of a national what we were looking for. The minute we got to the gate we all knew that this was
caravanning magazine, in the face of stiff competition from thousands of the one for us. It was so beautiful, very well maintained and with plenty of space.
camp site owners across the UK. You could almost say it was love at rst sight.”
“It was a complete surprise to us, because we didn’t
“We all think that
Since buying the franchise in 2006, the family has invested time,
know we were in the running for this prestigious award,” effort and money in installing new facilities and improving others to
said Dawn Muggridge, Camping and Caravanning Club
it’s what you put in
create today’s award-winning holiday site.
franchisee. “We are very proud, excited and touched that
that reaps rewards”
Dawn admitted that she had never turned on a computer before
so many of the magazine’s readers chose us.” joining but she soon mastered computing. And no one had ever
Dawn is part of an enterprising family rm that spans driven a tractor before. There was a great deal to learn but the
three generations of keen campers at the Thetford Forest site in Norfolk. Dawn comprehensive training programme and ongoing support ensured that the family
and her husband, Rob, his sister, Julie, and her husband, Neil Purnell, are franchisees, was equipped to deal with all aspects of running a successful site. The franchise
while Ann and Mike Muggridge, Rob and Julie’s parents, also live on site. There are support team at head of ce was always available to offer advice when needed.
six children, ranging from ve to 14 years old. There is no division of chores and everyone is equally involved. The foursome is
Only two years before winning the award, no one in the family had ambition trained to do every task so that if someone is ill, for example, another person can
to start a new business. But the Muggridges discovered an irresistible opportunity step competently into the role. “We can all multitask and turn our hand to almost
quite by chance as they thumbed through the club’s magazine and saw an everything although there are a few physical limits on some of the heavier jobs
advertisement for new franchisees which they thought might interest the others. that “we girls” don’t do,” Dawn explains.
The franchise and its potential were discussed. Everyone agreed that it was “Our success is the result of teamwork. We thoroughly enjoy what we do, in
a great opportunity which could bene t the whole family if they pooled their a beautiful place and we want our customers to have a fantastic holiday. We all
experience, skills and talents into the new venture. think that it’s what you put in that reaps rewards. Even
“We had enjoyed camping all our lives so we liked
IN BRIEF
so, we still nd it hard to believe that so many people
the prospect of a more outdoor life,” says Dawn. “We
NAMES: Dawn and Rob Muggridge, and Julie
actually chose us for this honour and we would like to
also liked the prospect of having our own business but
and Neil Purnell
say thank you.”
with support from the Club, whose methods have
COMPANY: The Camping and Caravanning Club
Alan Gibson, national franchise manager of The
been thoroughly tried and tested over many years. As Camping and Caravanning Club, comments: “This is a
FRANCHISE AREA: East Anglia
members, we knew what we would be buying into true family enterprise, whose members deserve praise
BUSINESS CATEGORY: Leisure
and had great con dence that we could make it work.” for their enthusiasm and hard work. We are delighted
NOMINATED BY:
They set out to nd a site and looked in the South that their success has received national recognition
Alan Gibson, national franchise manager
East before considering East Anglia. Dawn takes up with this tremendous accolade.” ■
Why not reward a successful franchisee for their achievements by nominating them as Franchisee of the Month? Please provide information for all sections and a print-quality
photo of the nominee and send it to: Business Franchise, 6th Floor, Carlton Plaza, 111 Upper Richmond Road, Putney SW15 2TJ or email
editorial@businessfranchise.com
April 2009
www.businessfranchise.com
BF132_FranofMonth_APR09.indd 1 25/2/09 18:13:48
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