11
The ‘heart’ of the rebrand
■ A GLOBAL radio group has looked to Signs
Express’s Cambridge & Huntingdon franchisee
to give its local radio station some Heart.
Having worked for the radio group in the
past, Signs Express (Cambridge & Huntingdon)
was contacted to help with a rebrand which
was being carried out across the country to give
local radio stations national status.
Changing the name from Q103 to Heart
103 involved replacing a number of existing
signs and vehicle graphics to be ready for the
re-launch. To ensure the deadline was met,
the Cambridge team had to stick to tight
timeframes to be ready for launch In January.
The team first set to work creating are one of the best forms of advertising and in image and apply it for a great effect.”
new vehicle graphics for six Astras; this this case a particularly good way to promote Hayley Scrivener, marketing manager at Heart
was followed by a larger Ford Galaxy the rebrand, so it was vital that we got it right said: “The Signs Express crew really gave it
promotional vehicle and a complete vehicle first time. But the same also applies to any some Heart!”
wrap for a Mini Clubman. With the various form of signage that we create. We take great As well as providing vehicle graphics for the
selection of vehicles, it was important that the pride in the application of all our products as it project, Signs Express also supplied window,
design could be manipulated to adapt to all requires much care and precision to ensure the wall and floor graphics; door signs for the
of the cars in its fleet. overall appearance is flawless. We have some office interior; banners for the local area; and
Nick Dowell at Signs Express (Cambridge of the best technology in the printing industry sponsorship hoardings for all the major local
& Huntingdon) commented: “Vehicle graphics so we’re able to recreate the vibrancy of any clubs including Cambridge United FC.
Husband and wife franchisees celebrate award win
■ A NOTTINGHAM based husband and amongst the franchises are so high. It means
wife team has scooped a top award for a lot to me because I know that part of the
their property relocation and property reason for winning is down to feedback
management business. from our clients - so it means we are
Kathy and Phil McGrath who run getting it right.”
Medics on the Move in Nottingham The award was presented at a
won the company’s Franchisee of glittering black-tie Dinner/Dance
the Year Award beating 26 other attended by over 250 local businesses.
franchisees. The Bristol-based franchise group
Kathy said: “Winning the Medics on the Move was started by
Franchisee of the Year Award is Carole Stubbs and Vickie Knighton in
a real accolade because standards 2002 and is an award-winning business.
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www.businessfranchise.com April 2009
BF008-011_News_Apr09.indd 3 26/2/09 11:25:24
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