131
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Platinum Property
Partners
Classifi cation:
Professional services
Investment level:
£300,000 minimum
available equity
Website:
to complete on his second ‘BMV’ (below market value) altogether bringing an annual cash ow of just over £18,000.
www.platinumpropertypartners.net
purchase, which will bring huge rewards in the medium and The investors who not only survive the next 18 months,
Email:
long term. but make sound business investments that will set them up
info@platinumpropertypartners.net
With property prices set to continue falling for the next with nancial security for the future, will be those who are
Phone:
12 months or so, there has never been a better time to exceptionally diligent and work with the very best experts in
0845 293 2877
negotiate signi cant discounts on property all across the UK. the business. ■
While the media storm about negative equity and further
falls to come is still crashing around, professional portfolio
STEVE HOGAN, former European central services director of Coca
Cola Enterprises and a PPP franchise partner
investors are quietly getting on with making hay. The time
to buy is while prices are dropping and the headlines are at “HAVING SPENT 25 years successfully climbing
their most negative, because if homeowners believe the value the corporate ladder, my wife, Linda, and I
of their house is still going down and have no idea when it’ll decided we needed to do something very
reach the bottom of the downward spiral, those who have to different that would generate more income and
sell will be keen to do so as quickly as possible. allow us to enjoy a lifestyle we knew would be
It’s certainly not a market for amateurs, and it’s not a case dif cult to achieve through our day to day jobs.
of ‘taking advantage’ of vulnerable people – you have to “When we looked at the options and
approach potential deals with a considered business plan and considered our experience and skill sets, we
the right attitude, which is that the outcome should be win- realised that the market we worked in – big brand retailing – had given us both
win, for the investor and the vendor. It’s not an easy deal to excellent analytical and project management experience along with research &
strike, but as one vendor told the franchise partner who was marketing and customer service skills. All that seemed to t very well with the idea of
buying her property: “This has lifted the burden of having the building a property portfolio, which we thought could be the right way to deliver the
house repossessed and no roof over our heads… it’s put our lifestyle and nancial results we wanted.
life back on track.” “We did a lot of due diligence and research before selecting the Platinum
With a robust and diligently researched system and Partners Group, which impressed us hugely with the calibre of individuals involved
a strong support network, PPP’s franchise partners are and the franchise opportunity. The fact that they only make pro t when we do
continuing to negotiate BMV deals throughout the country. In reassures us their interests are directly aligned with ours.
the second half of 2008, a Leicester-based franchise partner “The clarity and diversity of PPG’s investment strategies take full advantage of
bought ve properties at an average purchase price of current market conditions, and we are very satis ed that they consider all the risks
30% below a surveyor’s valuation, one of those a rent-back involved rst and foremost. Like Steve, Nick and Richard, we believe that 2009 and
that has enabled the previous owner to stay in their home. 2010 will present some great opportunities in the property sector and we are
By overlaying two of PPP’s key strategies, he was able to con dent that within the PPP franchise we are investing in the best way we can.”
use three of the properties as small HMOs, with the ve
www.businessfranchise.com April 2009
BF130-131_Platinum_dpsApr09 x.indd 2 26/2/09 16:10:55
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