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to grow the business to employing over 100 staff in the next ● Industry leader ● Established brand name
couple of years and increase the eet to over 50 vans.” ● Multi-billion growing sector ● Blue chip customer base
Fellow franchisee Mr Michael adds: “The future looks ● High net pro ts ● High resale value
promising as the business hopes to expand services into ● Growth during recession ● National account contracts
the education sector. With schools having more and more ● Centralised sales & marketing ● High value contracts
control over their own budgets we are able to provide a ● All-year-round business ● Exclusive large territories
more competitive service than the current providers. This ● Low market penetration ● High customer retention
then enables schools to free up some of their budget for ● High revenue business ● Unlimited growth potential
other activities. We have big plans for the future but keep our ● High quality products ● Large brand purchasing power
feet rmly on the ground, especially in the current climate.”
Countrywide Grounds Maintenance’s franchisees provide Countrywide Grounds Maintenance is widely recognised
an extensive range of all-year-round grounds maintenance for its excellent initial and ongoing training and support. New
services to the commercial marketplace. Their extensive franchisees bene t from three weeks’ initial training (at head
range of services include grass cutting, pruning, hedge of ce and on-territory). They also spend time shadowing
cutting, road sweeping, litter and leaf clearance, hard and an existing franchisee to fully understand the business. In
soft landscaping, fencing, tur ng, gritting, snow clearance and addition, head of ce provides a telesales marketing launch.
tree surgery. Ongoing support includes on-territory training, centralised
Countrywide
This concept is unique to Countrywide Grounds sales and marketing, centralised tendering and negotiation,
Maintenance, and its nationwide franchise network makes centralised invoice and credit control, annual business
Grounds
it the only company able to provide such a service to these reviews, monthly newsletters and the centralised customer
Maintenance
sectors on a truly national basis. freephone answering service.
Accordingly, its customer list reads like a Who’s Who of The cost to join Countrywide Grounds Maintenance
business, with many national account contracts and a wide is £44,950 + VAT. Approximately a further £15,000 is
variety of blue chip clients ranging across the business required as working capital to enable franchisees to run and
Classifi cation:
spectrum, including hotels, schools, business parks, hospitals, develop the business.
Gardens/
military bases, housing associations, of ces, retail parks, theme Included within this franchise package is everything Landscaping
parks, sports grounds, motorway services and heritage sites. needed to start the business – all horticultural equipment
Countrywide Grounds Maintenance also has the enviable and chemicals, uniforms, vehicle livery, training, stationery,
Investment level:
double advantage of thriving during an economic recession marketing literature and Countrywide’s bespoke Virtual
and being unaffected by seasonal variances. Although Of ce software package (which automatically controls £44,950 + VAT
customers vary in sector and size, all of its clients need to administration, including route, scheduling and marketing). + £15,000 working capital
maintain the external physical and visual standards of their Countrywide Grounds Maintenance also has an excellent
premises and facilities throughout the year. This not only relationship with the main franchising banks, which can offer Website:
improves their customer’s experience but also dramatically nancial support should it be required.
www.countrywidelawndoctor.com
increases the overall value of their business. Accordingly, Countrywide Grounds Maintenance carefully selects its
www.countrywidegrounds.com/franchise
Countrywide Grounds Maintenance has a very impressive franchisees to maintain its outstanding brand reputation Email:
95% customer retention rate, which provides its franchisees and to ensure a mutually successful future for both parties.
franchise@countrywidelawndoctor.com
with continuous repeat business year after year (even during Previous gardening, horticulture or lawn care experience
franchise@countrywidegrounds.co.uk
an economic recession). is not required as it is provided through extensive training.
Phone:
Here are just some of the reasons why people keep However, the franchisor says it is looking for candidates who
0161 485 6666
choosing Countrywide Grounds Maintenance franchise are ambitious, motivated, enthusiastic, reasonably t and
opportunities: possess good people skills. ■
www.businessfranchise.com April 2009
BF114-115_Countrywide_dpsApr09 x.indd 2 26/2/09 15:06:04
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