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MCDONALD’S
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MCDONALD’S ONLY chooses the best franchisees to help run its
business, and for that reason, all potentials take a nine-month training
course. Successful candidates should take a hands-on approach to work,
and enable their outlet to outstrip any potential competition.
McDonald’s franchisees rent the restaurant real estate, but actually buy
the ttings, equipment and the right to operate it up to a 20-year timespan. be able to hone employees’ skills.
During the nine-month training course, franchisees will learn about and The cost, as with other big brand name franchisees, is high, the average
practice each role required from management to cleaning. However, investment being £200,000 for a McDonald’s franchise. There is also a
this spell of training doesn’t pay, and so franchisees need a large amount franchise fee of £30,000, as well as ongoing fees for rent, service and a
of liquid capital pugged away to keep themselves nancially secure, not contribution to the national marketing spend. Again, though, help is at
to mention a £5,000 training deposit – although this is returned to the hand in two forms – a majority of franchisees choose the Conventional
franchisee on completion of the training. Franchise option, in which 25% of the asking price must be paid upfront,
A business consultant is assigned to each franchisee who will offer with the remainder borrowed. The
support. There is also help from head of ce, whose teams will be other choice, the Business Facilities
Minimum total Investment:
Franchise fee: £30,000
able to answer any questions from franchisees. There are also regular Lease, helps those who do not
Training deposit: £5,000
communications meetings and sessions held for feedback, news and help. have the required 25%, in which
Average franchise: £200,000
Every franchisee will get a say in how the UK McDonald’s is run, through an arrangement is made where
Website:
www.mcdonalds.co.uk/
representatives on the National Leadership Group. the franchisee uses the restaurant
franchising
The right candidates must have previous success in business, ideally in cash ow to raise enough capital to
email:
franchise@uk.mcd.com
the region of managing and developing people, marketing or sales. Because but the franchise during the rst
Phone: 020 8271 4424
of the people aspect of the job, potentials must be outgoing and polite, and three years of trading.
CHARISNACK
CHARISNACK FRANCHISEES are responsible for distributing the company’s
impressive self-service, point-of-sale display boxes. They then return to collect
the money made from the boxes, restock them, and record the sales on a
regular basis.
One of the bene ts of a ChariSnack franchise is that the company will
establish franchisees’ rst 150 customers in their own protected territory.
That means an opportunity of bringing in income from Day One. Because
franchisees spend time assisting to customer requirements, there is also
the opportunity of generating regular repeat business. Franchisees are
also provided with a further 100 boxes and stock so that they can meet
new customer demand without further expenditure. There are also low
overheads, since this is a home-based franchise, and the company provides a
van as part of the franchise package. What’s more, practically every business
is a potential customer, whether it’s a company with a skeleton staff or a large
number of staff. There is also a part-time opportunity available which costs £9,950 + VAT.
There are two ChariSnack packages available. The main full-time one Franchisees taking up this option can enjoy all the usual bene ts associated
is a value-for-money £17,995 + VAT, and covers the initial 150 customers with being a ChariSnack franchisee in terms of initial training, product range,
supplied by the company; 8,000 packets of snacks to kick-start the business corporate identity and on-going support from a dedicated franchise support
as well as a further 100 display boxes to expand franchisees’ customer bases; manager, but will be allocated a smaller geographical area in which to work.
the sole rights to an extensive protected trading area; a comprehensive ChariSnack will locate the rst 100 customer organisations or companies to
businesses database; a starter pack including stationery, marketing materials, host a box, with products worth over £5,000.
initial corporate clothing and operations manual; a tted and sign-written van The induction training is swiftly followed by extensive eld training.
(subject to nance); and a structured launch programme. This takes place in the franchisee’s own area while the ChariSnack
ChariSnack also provides an ongoing programme of franchisee support. eld consultant is securing the
Minimum total Investment:
Each franchisee will get a dedicated franchise support manager, who will be rst 150 customers. On-going
Initial investment: £17,995 + VAT (full time)
in regular contact and hold regular business reviews to monitor progress. In support comes from each
£9,950 + VAT (part time)
addition, franchisees have access to free use of the ChariSnack helpline for franchisee’s dedicated franchise
Website:
www.charisnack.co.uk
assistance, and will get regular news updates to put franchisees in the picture support manager, and from the
email:
info@charisnack.co.uk
with regards to new initiatives, best practices from other franchisees and the vastly experienced teams at
Phone: 0845 1231132
launch of new products to the range. ChariSnack.
April 2009
www.businessfranchise.com
BF024-028_Market focus_APR09.indd 5 25/2/09 17:37:06
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