31
20 & 21 March at London Olympia. Featuring a wide
Going global: The British & International Franchise Exhibition, Olympia
range of industries, from pre-schools to pawn shops,
Schedule for Friday 20 March
from contract cleaning to business consulting, there
includes:
franchisors for extraordinary leadership and X
will be something to suit all tastes all of which can offer marketing achievement.
you the opportunity to bring their franchise to the UK. ● 10.00 – 12.00
The British & International Franchise Exhibition ● 1.00 – 4.00
Recognition for international brands How should decision makers alter their strategies
This year, the Franchise Marketing Awards, organised ● 12.00 – 12.30 in the current climate?
by Venture Marketing Group, will also highlight some Tea & Coffee, Networking Best International Marketing – and the Bottom
of the best international brands around. The awards The International Zone provides a unique Line on Business: As dramatic shifts in the economy
champion the marketing values and principles of meeting point and networking platform for transform international markets, CEOs and
the franchise industry and enable you to see which all those conducting or wishing to conduct entrepreneurs alike face unprecedented challenges.
franchises will provide you with support to market International business. How should decision makers alter their strategies
your way to success. amid such continuous change? What can we learn
Companies shortlisted in the 2009 Best ● 12.30 – 1.00 from the best? World-class franchisors will share
International Marketing Campaign Award are: Boost An introduction to international franchising their experiences and knowledge on key franchise
Juice Bars; Expense Reduction Analysts; Fresh ‘N’ Martin Cook, director, UK Trade & Investment, subjects through a programme comprising case
Friends Foodstore; Itrim International; laatutakuu; Mail London Recognising franchise professionals and studies, interactive panel discussions and round table.
Boxes Etc Italy; Momen Group; Prendamex; Statoil
Norway; and The Factory Interactive.
The Awards give the franchise industry an The International Zone A wealth of contacts and information is available
opportunity to celebrate the achievements of If you want to nd out more about international in The International Zone. There will also be
companies across the globe, and bring together the franchising or perhaps you already operate within international press in attendance – and interviews
whole industry and people who are achieving the an international brand, then The International can be scheduled and conducted with franchisors
highest standards and driving franchising forward. Zone at The British & International Franchise throughout the day.
Ms Bachfeld emphasises the importance of Exhibition is for you. The International Zone is sponsored by IFCN,
supporting the franchise industry: “In this challenging The International Zone, a specially designated FranFind and UKTI, among others, and will provide
atmosphere where credit and funding is harder to VIP international programme and networking International VIP visitors attending the exhibition
access, we must all continue to support franchisors area, will give you the chance to meet with and participating in The Best International Marketing
to multiply their tried and tested success formula franchisors and franchise experts from around Campaign Awards with the opportunity to network
to create new businesses and jobs. We are very the world – and discuss special international and interact with their peers, the international press,
proud to sponsor the Best International Marketing trade issues. Owners and senior managers will franchisors and foreign investors. The International
Campaign Award.” be able to network with international guests who Zone provides a unique meeting point and
For more information about the 2009 Franchise have travelled from as far as Mexico and Brazil, networking platform for all those conducting or
Marketing Awards, see page 32. Europe and India. wishing to conduct International business.
www.businessfranchise.com April 2009
BF030-031_international_Apr09 x.indd 2 25/2/09 17:38:41
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