(left) King of Prussia Mall
(right) iFLY King of Prussia
(below) LEGOLAND® Discovery Center
every culinary profile imaginable. Coupled with the expertise of the vFtCB staff, Crave can ease the planning of an evening dine-around or private event, espe- cially in the new King of Prussia town Center that features both upscale sit-down service as well as convenient carry out.
Crave covers not only the well-known restaurants, but also the small places where locals eat. Annamaries in Royersford, for example, is the go-to recommendation for scrapple, the pork- based breakfast dish passed down through generations of the county’s German immigrants.
Crave also includes information on Montgomery County’s bur- geoning breweries, wineries and distilleries. this beverage bounty results from a wealth of locally sourced ingredients, bolstered by healthy dashes of chemistry and creativity. Crave includes information on distilleries like Boardroom spirits, which features spirits based on unique flavor profiles such as beets and carrots.
the travel-tourism trend of “bleisure” (combining business and leisure) continues trending upward. A 2014 study by Bridgestreet Global Hospitality of Reston, vA, shows that 54 percent of bleisure travelers take a significant other with them. In response, the vFtCB positions the area as very companion friendly.
the vFtCB’s Destination shop Montco brand (
valleyforge.org/shopping) covers the range of local retail from the largest mall in the U.s. (from the standpoint of space devoted to merchandise) to outlets and boutiques on charm- ing main streets.
High atop the consumer throne is King of Prussia Mall. this purchasers’ paradise may be a half-century old, but it has lost none of its appeal and luster. thanks to a 2016 expansion - the eighth in the mall’s history - it now has more than 450 stores under its sky-lit roof, repre- senting the pinnacle of designer brands for fashion and acces- sories.
More than 50 restaurants are inter- spersed within its welcoming hall- ways, providing dining experiences from carry-out pretzels to five-star steak and seafood.
56 May z June 2017
nearby is Philadelphia Premium Outlets, where name brands are 25 to 65 percent off retail prices every day. these dis- counts are further enhanced by Pennsylvania’s absence of sales tax on clothing and shoes.
small shopping villages dot the landscapes of neighborhoods like skippack, Lansdale and Ardmore, where the accent is on hand-crafted items. the level of personal service here often is so home-spun that meeting attendees - even when in town for only a short time - are treated like neighbors.
When it comes to bleisure visitors for whom shopping is not their bag, there are plenty of other options available. Attendees traveling with families will enjoy Elmwood Park Zoo, outfitted with ziplines and a new jaguar exhibit designed by creators of Walt DisneyWorld’s Animal Kingdom®. the lovingly restored Carousel at Pottstown is a gem, and the newly opened LEGOLAnD® Discovery Center is the only experience of its kind in the state.
History buffs can explore self-guided Patriot trails itineraries (
valleyforge.org/revolution). these interactive tours detail more than 10 local sites related to the Revolutionary War, with infor- mation accessible via laptop, tablet or phone.
Marc Kaminetsky, CtIs, director of convention and tourism sales, inspires his vFtCB staff to leverage all of these selling points to their maximum effectiveness.
“the story of Revolutionary Events in Montgomery County is unique,” Kaminetsky summarizes. “the valley Forge tourism and Convention Board utilizes a number of our brands to sup- port our convention attendees. From using Crave to suggest dine-arounds to recommending Destination Montco Golf as a resource for golf outings and networking, we use these brands to assist meeting planners to enhance the experience for
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