Sector Focus
Sports The Business of Sport
Hats off for cricket deal
Warwickshire County Cricket Club’s might be feeling slightly safer after their employer signed a deal with one of the game’s top helmet makers. The firm, Masuri, will supply
Warwicks with helmets during the coming season. Cricket fans can also copy their heroes and buy the helmets from the club shop. Gareth Roberts, commercial
director of Warwickshire CCC, said: “Working with Masuri ensures that we provide our players with one of the safest and most comfortable helmets that’s available in the game.” Masuri was started in South
Africa in 1988, but now operates from Winchester in the UK and distributes around the world. Warwickshire and England all-rounder Chris Woakes and Bears’ skipper Ian Bell are amongst two of the firm’s long-term endorsers. Masuri managing director
Sam Miller said: “Over the last four years Masuri has invested heavily in moving the cricket helmet market forward in terms of safety, technology and quality, and Masuri intends to continue to drive new innovations that will benefit the cricket community in the future.”
Future of sport in the spotlight
Sport England is to hold a conference about the future of sport in the UK during May. The ‘Why Sports’
conference will take place on 17 May at the Royal Society of Medicine, Wimpole Street, London. The conference will focus on
a document produced by sports minister Tracey Crouch, in December 2015, called ‘Sporting Future – Towards an Active Nation’. This was a strategy document outlining how the nation could tackle what was called ‘alarming figures of inactivity’.
56 CHAMBERLINK April 2017 Dream job: Adam Clark at Birmingham City’s St Andrews ground
Adam seals dream move
Lifelong Birmingham City FC supporter Adam Clark has scored his dream job after being appointed ‘apprentice ambassador’ at the club. The appointment has coincided with the UK’s tenth
‘National Apprenticeship Week 2017’, which took place recently. Adam was appointed after a link-up between Small
Heath-based Blues and training provider 3aaa Apprenticeships. Chris Brewerton, business development manager at
Blues, said: “The partnership between Birmingham City FC and 3aaa Apprenticeships started in January 2015 following a very positive meeting about the 3aaa Apprenticeships ‘Power of Sport’ campaign and the benefits of hiring an apprentice as a club. “By the summer, we had identified an opportunity
for an apprentice to join our team for the administration side of the club, assisting Sophie Grant, the office manager. The 3aaa Apprenticeships team then went on to discover our gem, Adam Clark.
‘We are passionate about getting professionals involved with Birmingham City FC at the beginning of their career’
“Adam has shown a real commitment to the role and
3aaa Apprenticeships’ Birmingham Academy have been great in the mentoring and supporting of developing his skills to suit our business and his role within. “Also, he is a lifelong Birmingham City fan, which is
what we desire as a club. We are passionate about getting professionals involved with Birmingham City FC at the beginning of their career, getting to know the business aspect and letting their underlining passion for both the club and the sport shine through. This will then nurture them into highly valuable member of staff. “We are proud of Adam’s achievements already in
the workplace, which is why we wanted to appoint him as our apprentice ambassador.”
USA track team will train in city
The USA track and field team (USATF) have confirmed their training camp will take place in Birmingham ahead of this summer’s IAAF World Championships. Birmingham City Council will co-ordinate the camp,
with staff working alongside a variety of partners to ensure that all of USA Track and Field’s training and accommodation needs are met. As part of the training camp, Team USATF athletes
could also participate in community events with clubs and young athletes. The IAAF World Championships are taking place in
London between 4 and 13 August. Councillor Ian Ward, deputy leader for Birmingham
City Council, said: “I am delighted that USATF are returning to the city and we look forward to supporting their final preparations ahead of the IAAF World Championships in London. “At Beijing’s World Championships in 2015, the American team had 130 athletes and won more medals than any other team and we know they will once again
be a force to be reckoned with this summer. “The training camp will provide a valuable economic
impact for the city. However what is equally important is that by visiting our city, and making use of our world-class sports facilities, these fantastic athletes will hopefully provide inspiration to young people from across Birmingham and beyond.” USATF chief of sport performance, Duffy Mahoney,
said: “We are excited to confirm our return to Birmingham ahead of the IAAF World Championships in London. “We have great memories of our camp in 2012, and
know we’ll receive a warm welcome and will be treated well in Birmingham.” Some of the American athletes expected to attend
the training camp took part in Saturday’s Müller Indoor Grand Prix, at Birmingham’s Barclaycard Arena. USATF are also expected to send a large team to the
IAAF World Indoor Championships in Birmingham, which will be held at the same arena in March 2018.
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