Growing Your Business


Feature


‘Almost half of 2,500 businesses surveyed said digital marketing is now at the core of their marketing activity’


We can then use this to make the customer


experience more responsive, easier and more satisfying. This in turn, drives sales and growth for the client.


Hungry for knowledge The business world is clearly hungry for this deeper data understanding. This year when asked, almost half of 2,500


businesses surveyed said digital marketing is now at the core of their marketing activity. And three quarters of them showed that they understand the future potential when they said that digital marketing is set to become increasingly relevant. Therefore business owners need agile enhanced


tools that can accumulate, analyse and act upon the maximum relevant information. And once this is utilised, the final stage is the reporting on the return of any investment made. After all, if there’s one thing we inherently


understand at Nexus, it’s that any marketing strategy must be able to be quantified, to prove its success.


April 2017 CHAMBERLINK 47


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