1813 Club and Premier Members Film rings safety bell for mobile users


West Midlands Fire Service has launched a 360-degree video experience to highlight the dangers faced by pedestrians using mobile phones. Impact 360 is a hard-hitting,


immersive film which puts the viewer right at the centre of an emergency situation. Prompted by an alarming


increase in road traffic incidents, the video aims to educate children and their parents about the dangers of crossing the road while using a mobile.


‘Using virtual reality is a great way of grabbing the attention of younger road users’


The interactive experience, which was filmed in Birmingham, was the idea of Watch Commander Paul Bayliss, based at Bournbrook Community Fire Station. It was filmed and produced by


Spark Media, based in Birmingham city centre, with input and support from Birmingham City Council and the Rees Jeffreys Road Fund charity. Watch Commander Bayliss said: “Impact 360 is designed to bring


home the very real dangers that pedestrians can face, particularly if they’re wearing headphones, using mobile devices or are otherwise distracted as they’re walking and crossing roads. “I wanted to take a fresh


approach to the advice ‘stop, look and listen’. Using virtual reality is a great way of grabbing the attention of younger road users who are most at risk of being a road casualty.


Freeths among best UK firms to work for


A law firm which says it can be summed up as ‘doing the right thing’ has been named in an influential survey as one of the best firms in Britain to work for. The firm is Freeths, which has been ranked 50th in the list of Sunday


Times UK ‘Top 100 Companies to Work For’. The firm has been ranked several times before, but this is its highest ever position. Freeths, with 11 offices across the UK,


including Birmingham, says it puts great emphasis on its core values, summarised by ‘doing the right thing’. The firm was entered into the mid-


sized companies’ sector, where it excelled in the ‘Wellbeing’ and ‘Giving Something Back’ categories. The firm says it places great importance


on CSR initiatives, and also has a ‘green group’ which has attracted a high level of interest from staff in various initiatives to reduce the impact of the business on the environment. The well-being offerings to staff include lunchtime yoga and


mindfulness sessions, a cycle-to-work scheme, free fruit and discounted massages. Freeths chairman Colin Flanagan (pictured) said: “This is a great


accolade for us to receive. We work hard as a firm to ensure all employees are treated fairly and it is a testament to all staff members for us to have climbed up the rankings to 50th position. We have a great team ethos at Freeths with each individual contributing to the overall success of the firm.”


Tel: 01902 426291 Mob: 07896 113378 Web: www.pearlcommunications.co.uk Pearl Communications Ltd


The Technology Centre | Wolverhampton Science Park Glaisher Drive | Wolverhampton | WV10 9RU


April 2017 CHAMBERLINK 23


Pearl Communications offer a comprehensive range of business mobile phones and tariffs and specialise in finding the most competitive quote for your business needs. Please call for upgrades, new connections or any emergency mobile repairs.


We’re always looking to find new


and engaging ways of sharing road safety advice. We’re hoping that 360 degree virtual reality will really grab people’s imagination and hammer home the importance of giving road safety your full attention. “Sadly, the emergency services


see the consequences of being distracted on roads and pavements on a daily basis. If ‘Impact 360’


Mobile phone danger: Paul Bayliss


prevents just one person being injured or killed, it will have played its part in our job of making the West Midlands safer, stronger and healthier.” The video was filmed in Sheldon


and has been launched on the West Midlands Fire Service Facebook page. A fully interactive version, which


includes questions about road safety, has also been produced for use at schools, colleges and events.


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