festive nail art merry manis!
As with every aspect of the beauty industry, the demand for personalised treatments is at an all- time high. In the world of manis and pedis this has resulted in the number of clients requesting nail art services exploding over recent years – today’s women want their nails to be unique to them, representing their individual personality and style.
Of course nail art is now a popular add-on treatment all year round, but the advent of the festive period offers the perfect excuse to explore the numerous seasonal designs available. Quite simply, you and your clients are spoilt for choice as the topic of Christmas opens the door to many areas of inspiration. From snowflakes and Santa to fairy lights and ‘Fair Isle’ jumpers, an endless array of styles can be created to help put a holiday- twist on your everyday manicures.
“Christmas is always a popular time for nail art as it is the party season and at some point over Christmas and New Year everyone will be doing something; going to a function, hosting a party or meeting with friends,” says Marie-Louise Coster, salon owner and beauty trainer. “Whatever the event having beautiful, characterful, creatively designed nails gives a real feel good factor.”
mini masterpieces
The beauty of nail art is that there are no limitations; your mini nail masterpieces can vary from subtle to show-stopping. The determining factor will be your clients; some will already love to experiment with their nail styles whereas others may never have embraced nail art before.
“Nail art completely depends on each individual client. For less daring clients, introduce them to the trend by suggesting a statement nail,” recommends Mandy Cook, Sales Director for Gerrard International Ltd. “Swarovski crystals and loose nail art glitters are a simple, yet effective, way to enhance manicure and pedicure services.”
“Anything goes from subtle glitter and accent nails for those not so brave to wondrous full on festive designs ranging from snowflakes and hand painted snowman designs,” suggests Jess Marks, Educator for Grafton International. “Crystal rhinestones and other embellishments are great to add on to your nail art menu. You could use [a] stamping design for quick treatment turnaround too and for those who do not feel artistic.”
Even though a large proportion of you will already be performing nail art services, some of your customers may still be unaware that this option is available to them. So make sure you promote your creative talents to both existing and potential clients, heightening the visibility of your artistic flair.
“There will be the client who doesn't realise nail art is an option or what you can do so be proud to show off your creations,” comments Marie-Louise. “I would suggest that seasonally you do a selection of perhaps 10 to 20 nail designs on individual nail pops and display them in the mani/pedi area of the salon, because let’s not forget nail art is not just limited to fingers!”
“Create some designs on tester wands to showcase the nail art selection,” agrees Mandy. “While some clients will want full on designs, others will want a more subtle look, so offer a selection of ‘stages’. Include simple options as well as intricate designs for more adventurous clients.”
“Another way of advertising and promoting nail art would be for the staff of the salon to wear different designs – again bringing it to the client’s attention,” Marie-Louise recommends. “It makes it a conversation starter and with nails being big business and something everyone is obsessed with, it is a great way to promote and demonstrate what can be done.”
Don’t forget your social media channels too – particularly Instagram, which has become a go-to resource for checking out the latest nail art styles. “Instagram is brilliant for promoting and showcasing past designs and creations,” says Marie-Louise. “Personally, I use my Instagram more than any other social media because pictures are so important
when promoting nail art. It is also a great way to network with other creatives and follow nail artists who are creating masterpieces that can inspire you.”
time is money
The downside to the recent boom in nail art is that a larger number of clients simply expect this service to be included within their regular manicure treatments. However nail art designs will take longer to produce, so it’s vital you cover your costs. Speak with your client prior to their appointment to manage their expectations.
“Time is money so you need to work out how long designs will take and price nail art treatments accordingly. So many therapists under charge for nail art,” says Jess. “You can start simple at £1 per nail for very easy designs and 50p per crystal. Divide your regular treatment costs by the amount of time you allow for your regular and times that by the amount of extra time you are allowing for your nail.”
“Nail art is a great add-on service and shouldn’t be over looked but do not feel pressured to charge less than your normal cost as clients should pay for your time, products and expertise,” Jess continues. “There is no point taking half an hour on top of a treatment and creating a beautiful hand painted design and only adding on an extra £10 – it’s not cost effective and could be losing you money in the long run.”
Turn the page to see a selection of products to help you create fabulous festive nail art. Plus, don’t forget to take inspiration from our showcase of seasonal designs on page 86…
The beauty of nail art is that there are no limitations; your mini nail masterpieces can vary from subtle to show-stopping.
82 GUILD NEWS
Image ©
iStock.com / Volniy
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