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Brief Bridal make-over Jane Iredale’s UK visit
Jane Iredale, founder of the mineral make-up range, hosted a breakfast presentation for a select group of journalists, bloggers and influencers at The Met Space at Metropolitan by COMO in London recently. Following an introduction from iiaa’s jane iredale®
brand manager Danielle Bookatz, Jane explained the concept
behind the #itonlytakesaminute campaign and introduced the new season’s products including the Spritz and Sparkle collection.
“We’re so excited to have Jane spend time in the UK, to share her story and knowledge of both the brand and the industry in her signature honest and interesting way,” Danielle Bookatz told us. “Everyone who attended thoroughly enjoyed their time with Jane and everyone seemed really excited about the upcoming new product launches… watch this space.”
Jane is pictured with her journalist and blogger guests. Nimue announce
brand ambassador Nimue Skin Technology has appointed supermodel Helena Christensen as Brand Ambassador.
Helena has been an iconic face in fashion and beauty for 30 years, as well as carving a career as a photographer and businesswoman.
“[Helena Christensen] personifies the exclusivity of the Nimue brand, and we are confident she will be relevant to our target market,” says Véronique Moreau, Managing Director of Nimue Skin International. “Christensen is also an investor in Nimue Skin Technology, which demonstrates her confidence and commitment to the brand; moreover, she has been personally involved in the development of the new skin care offerings.”
Award-winning aesthetics devices
Aesthetic device company BTL Aesthetics UK has added another award win to their growing list of accolades, this time from Aesthetic Everything.
The online community for the aesthetics industry voted BTL Aesthetics ‘Best Body Shaping Company’ in their 2016 awards.
“This award goes to show the technology behind the body shaping devices available from BTL Aesthetics really work,” Lee Boulderstone, Managing Director of BTL Aesthetics UK told GN. “The results we can achieve for our practitioners and customers speak for themselves, but receiving this accolade from such a highly-regarded and prestigious publication just goes to show the remarkable power of the devices we offer.
“Being a part of the winning team, and seeing our treatments being recognised within the industry like this, is something myself and everyone at BTL Aesthetics UK is truly proud of.”
Bridal hair and beauty specialist Anna Sorbie has revealed a new brand identity for her online consultancy,
annasorbie.com The new brand identity embraces a contemporary logo and clear brand information along with a chic new- look website designed by PR and publishing consultancy, Seven Publicity. This latest offering marks significant investment in the company’s activity, which is hoping to attract more freelance make-up artists and beauty therapists to the team.
Green choices
US magazine Women’s Health has highlighted the most ‘green’ ways to shop the beauty aisles this Christmas, listing jane iredale PurePressed Base and Compact as their choice for refillable containers. Other eco suggestions from the magazine included avoiding microbeads, choosing brands that make recycling easy, using products that are water-conscious, and checking labelling for Ecocert, Cradle to Cradle, Fair Trade Certified, or Rainforest Alliance accreditation.
Christmas retail
on the rise Consumer research specialists Mintel estimates that total UK retail sales will grow 2.5% this month to reach £42.2 billion. Research reveals that salons with an e- commerce facility will be in demand with as many as one in five (20%) Brits planning to shop online more for Christmas 2016, rising to 24% of men and 28% of 16-24 year olds. The top three reasons why Brits shopped online for gifts last year were to get cheaper prices (55%), to avoid the crowds (49%) and to shop when it suited them (49%).
22 GUILD NEWS
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