signature facials


signaturestyle Helena Tinklin discusses how


the introduction of a signature facial to your salon menu can help you boost sales and claim exclusivity.


Claiming exclusivity for your treatments can sometimes be hard when many other salons are offering a similar style of menu within close proximity to you. Because of this, it has never been more important to get customers through your door, rather than your competitors’, and then keep them returning to you by maintaining excellent customer service and quality treatments. But how can this objective be achieved?


Well, one great way to ensure you stand above the rest is through the creation of your own signature treatments. With this method you can guarantee that no one else is catering to clients in the way you can. This not only provides you with an exclusive platform with which to market your business but also provides a unique selling point – and where there is a viable USP there is always business.


why facials?


When creating a signature treatment, it’s often best to begin with facials. As one of the most in-demand treatments today, facials can often suit a wide range of clients which may help you to avoid alienating any potential custom.


GUILD NEWS 69


Image ©istock.com/ValuaVitaly


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