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post-party skin rescue rescueme!


If your clients’ skins are in need of some post-party SOS, we uncover the ways in which you can help to refresh and revitalise complexions this January.


The Christmas season may be over for another year but the cumulative effects of those late party nights, alcoholic tipples and all-round festive stresses can take their toll on our poor complexions.


From dark circles and puffy eyes to spots and dehydration, once January 1st hits, clients will be on the hunt for those products and treatments to give their skin some much needed post-party TLC.


“Post-party skin needs help on three fronts generally; fatigue, sensitivity and breakouts,” says Sharon Cass, Brand and Education Manager for Skinbrands. “The change in diet, lack of rest and more alcohol than normal leads to an increase in toxins, fewer nutrients and rest that impacts skin every bit as much as the rest of the body.”


Restoring and reviving lacklustre complexions after the Christmas and New Year burnout requires a multi-faceted approach, addressing everything from daily skin care routines to dietary and lifestyle changes. Yet through an array of professional treatments, products and advice, you can quickly come to your clients’ rescue and help to transform their skin from lifeless to luminous in a matter of weeks.


deep cleanse


Many of your clients may be guilty of neglecting their skin during the Christmas festivities for a number of reasons; whether limited on time or suffering from sheer tiredness, their regular beauty regimes may have suffered. However, you can ensure they start January on the right note with a deeply cleansing and rejuvenating professional facial.


Devising a post-party skin care treatment is a great way in which to encourage your customers back to the salon during the after-Christmas lull. In creating your own facial, you can target the many common signs of neglected skin through a variety of carefully selected products which could include masks or sheet masks, exfoliators, toners and cleansers, and these can also be retailed to clients for aftercare.


“To combat [fatigue, sensitivity and breakouts] you need key hero products that will hydrate, restore barrier function and brighten the skin,” advises Sharon. “Pore refining and deep cleansing routines will also help minimise breakouts in January and get skin back on track.”


Look out for ingredients such as Alpha- hydroxy Acids (AHAs), Retinol and antioxidants such as Green Tea, Carotenoids, Coenzyme Q10, vitamin E and vitamin C, which is ideal to help perk up complexions.


“[Vitamin C] makes the skin brighter, radiant and energised with a more even texture, tone and firmness,” explains Carole Jones, Director of Totally UK. “[Its] main function is to stimulate production of collagen, which is the structural protein which holds our bodies together. It increases the healing process and strengthens the capillaries and blood vessels, is excellent for reducing vascular skins and prevents skin flushing from alcohol intake, climatic changes, etc.”


“Vitamin C is a powerful antioxidant and is crucial for collagen production,” adds Sharon. “It is also excellent to brighten tired skin and when clients are generally run down.”


GUILD NEWS 43


Image © iStock.com/riskms


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