INFORMATION ADVERTISEMENT FEATURE


The way you communicate speaks volumes about your business


Unified Communications sounds like a marketing buzzword that is of little or no immediate commercial benefit to most businesses. If this is your thinking, then your business is missing out. In reality, the starting point for a lot of organisations is first to ask: ‘What


is it?’ before understanding that it can radically change the way their business communicates and fundamentally operates on a day-to-day basis. To ensure we are all on the same page, unified communications is the


way an organisation integrates its people, its machines and its customers to seamlessly communicate with each other. In the East Midlands, one of the leading independent unified


communication specialists are Derbyshire-based A1 Comms. It’s founder and managing director is Paul Sisson who, as you would expect, is passionate about UC and the difference it can bring to every business: “Unified Comms technology brings amazing benefits and a genuine


transformation for any company that wants to move forward. “Mobile phones and the internet are seen as essential requirements for


the exchange of information and therefore decision-makers understand this technology and find it easy to make a decision to reinvest on a regular basis. “When it comes to the overall telephony solution its different. Whilst it


includes broadband provision, how customers have queries answered, and how data is stored, shared and managed, there is a genuine reluctance to spend”. Over the last 20 years, A1 Comms has established itself in the region as a specialist in the supply of business mobile phones. However, several years ago they had the vision that machines as well as people would need to connect and exchange data. “Telephony systems use tools to undertake tasks in one of two ways”,


added Paul. “They do this either synchronously (in real time) which is instantaneous


or asynchronously (at a different time) which takes place at a person’s convenience. “Real time tools include anything from IP Telephony and instant messaging to different time tools such as email and twitter.


“The benefit of unified comms comes in the way software integrates and supports both real time and different time communication simultaneously, ensuring the end-user has access to everything, irrespective of the device they are using. “As technology moves on, mobiles and landlines are fast becoming one


and the same. This means instead of missing important calls to your landline, they can be diverted automatically to your mobile, whenever and wherever you are in the world”. Further efficiencies come for those businesses that currently have the


expense of running IT departments, as all communication needs can be met by unified communication specialists like A1Comms. A1 Comms also offers a wide range of bespoke solutions that include


everything from broadband and mobile broadband provision, fixed lines and VoIP to mobile device management and even machine-to-machine communication. Working across the East Midlands, A1 Comms offers a range of bespoke solutions, which help businesses to not only save money by merging mobiles, landlines and data, but everyone and everything is far better connected. “This brings with it huge benefits for companies who are wishing to


grow”, commented Paul. The use of UC technology means that the person being contacted will


always be reachable from their landline number – whether its via their mobile, desk phone, PC or tablet. Customers will also have access to a range of call centre features, which is ideal for businesses which have customer service departments. This kind of technology will benefit any business, whatever its size, from


a sole trader to a global concern. And unlike old technology, today everyone can try before they buy, helping to bridge the knowledge gap. Whilst businesses retain the option to keep their existing numbers, add


features such as call recording or the flexibility to choose mobile phone providers, the key benefits for most businesses are cost savings, with free calls between co-workers and time saving, due to integrated technology.


Paul Sisson, managing director of A1 Comms business network May 2016 43


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