CONFERENCING & EVENTS
Venue-finding agencies are the main event
By Jo Wilson, Director of ACE Bookings
FEATURE
Jo Wilson
Planning an event can be stressful. One of your first tasks is to find a venue. But with so many venues available that offer a variety of different facilities, finding the right space for your event can be a challenge, particularly if you’re not sure what you’re looking for. This is why you might consider hiring an expert to help. The aim of using a venue-finding agency is to save
time and money, while relieving a burden on your business. Many venue finders have built up valuable relationships with suppliers in the industry and, as a result, can obtain competitive rates, discounts and other advantages, to enhance your event. The enhancements could be anything from complimentary bedroom upgrades, pre-dinner drinks or enhanced meeting packages. A venue finder can also offer advice on
contract negotiations to ensure, for example, that you minimise any cancellation charges should you have to rearrange your event. Hotels change ownership quite often, which could
affect the service and the quality of rooms and amenities. By using a venue finder, you can be assured that they will keep you apprised of any ownership changes, including any refurbishments that might take place, or changes within hotel groups and provide details of any new openings. Venue finders regularly meet with hotel sales representatives and receive updates on special offers. They can also advise on the cheapest dates and work to get you the best rate. For example, Mondays and Fridays are often quieter days for hotels, meaning your business might be able to take advantage of a venue of higher quality at a much better rate.
business network May 2016 25
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