Fresh K’Nex
01189 497 000 |
www.knex.co.uk With its unique system of rods and connectors, K’Nex offers an open- ended building experience across a broad range of price points, with many sets featuring motors to create moving constructions. Offering value with generous piece counts, the K’Nex Transport collection, ideal for children aged seven and up, includes the K’Nex Transport Chopper and K’Nex 4 Wheel Drive Track truck building sets. The 4 Wheel Drive Truck Building Set includes 313 pieces to construct a tough, all-terrain vehicle with working lights, while the Transport Chopper with its 341 pieces enables young builders to create a helicopter with motorised spinning blades for realistic action. Both sets include construction ideas for further builds and the two sets can also be combined to create another larger-scale vehicle. K’Nex building sets will be promoted throughout the year through extensive TV, PR and online activity.
Mattel 01628 500 000 |
www.mattel.com
Hot Wheels has launched its Race to Connect campaign promoting the new Track Builder product range. The range allows kids to design, create and customise their own track challenges using a variety of stunts, layouts and essential pieces. An extensive marketing and PR programme will support the initiative whilst
driving excitement around the new ‘Go For It’ brand messaging. Key activity includes TV advertising, partnerships with a leading boys’ website featuring an interactive digital game and a top boys’ magazine, plus a tour over the Summer. The toy range, launching Spring/Summer, features the TV-advertised Track
Builder 4-Lane Tower Starter Set and Stunt, Deluxe and Speed Accessory Assortments, as well as the TV-advertised Double Jump Duel. Autumn/Winter will see the launch of the Super Loop Chase Race and Track Builder Double Boost Bi-way. All track sets can connect and be used together.
Lego
Mookie 01525 722 722 |
www.mookie.co.uk
Sanrio has announced the launch of the fi rst Mr Men Little Miss feature plush collection from toy specialist Mookie. The deal, brokered by Sanrio’s UK licensing agent Fluid World, sees the launch of a range of Mr Men Little Miss feature plush toys including a Little Miss Chatterbox Record and Play, a Mr Bump Bump and Crash, and a Mr Tickle with moving arms, which are available now.
01753 495 000 |
www.lego.com Lego’s new Teenage Mutant Ninja Turtles range will be available in time for Easter. The Karai Bike features two minifi gures, Karai and Leonardo, with weapons and accessories. Mutation Chamber
Unleashed features Raphael infi ltrating Kraang’s lab and discovering the Mutation Chamber which can turn humans into mutant creatures. It includes two minifi gures, Victor and Raphael, with weapons and accessories, and a Spider Bytez fi gure. T-Rawket Sky Strike sees
the Turtles battle Kraang as they drop mutagen bombs over the city. It includes four minifi gures with weapons and accessories: Donatello, Michelangelo, Mutated Dr O’Neil and The Kraang. Turtle Sub Undersea Chase features the Turtles rescuing a powercell from The
Kraang in their Turtle Sub. The set includes four minifi gures, Donatello, Leonardo and two Kraang, with weapons and accessories plus a Leatherhead fi gure.
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