world marketing
Catch the Gold Car with Hot Wheels
Hot Wheels has launched its Catch the Gold Car campaign, driving collectability and creating excitement around the new ‘Go For It’ brand messaging. With the consumer promotion,
boys can purchase 10 Hot Wheels die-cast cars from any of the four segments; City, Race, Off-Road and Workshop, to claim their free limited edition gold car. The campaign is supported with an extensive marketing programme, including TV advertising and a partnership with a leading boys’ website featuring an interactive digital game. Other activity includes an engaging boys’ digital puzzle- based competition, creative print advertorials with key boys’ magazines and a collector poster promoting the mechanic and four segments. All activity will drive traffi c to the campaign URL, encouraging boys to participate in the promotion. Wendy Hill, director of customer marketing and brand communications, said: “2014 is set to be an exciting year for Hot Wheels with captivating products, epic storytelling and thrilling experiences. The Catch the Gold Car campaign is just the fi rst initiative for the brand and will drive collectability and engage boys with our die-cast cars.”
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Brainstorm announces Easter TV advertising for Aqua Dragons
Brainstorm will be promoting the new Aqua Dragons Jurassic Time Travel Eggspress Set to parents who want to buy their children an alternative Easter gift this year. TV advertising continues for Aqua Dragons with more activity scheduled over the Easter period running from the 5th to the 20th of April. Each Aqua Dragons Jurassic kit contains eggs that hatch into
live aquatic creatures when water is added. The Jurassic-themed habitat includes a cracked-egg tank, eggs to hatch the dragons, food, feeding spoon and instructions.
Epoch announces Sylvanian Families and Aquabeads TV ads
Epoch Making Toys has hired Noah, the UK partner of ADK, to produce its £1m 2014 TV campaign. The Sylvanian Family Easter TV campaign will feature from 7th April to 4th May and will achieve
460 TVRs in the UK and 278 TVRs in Ireland. The advert will showcase the new Cosy Cottage starter home and the new connectability feature. Epoch’s key objective is to recruit new consumers by at least 20% year on year to the brands and therefore by highlighting key starter products such as this in the advertising campaign, they will attract new players to the brand. The aim is to reintroduce the world of Sylvanian Families and highlight the key concepts of the brand: love, friendship and nature. Epoch will run an Aquabeads TV commercial during the same campaign period, showcasing the new Double Pen Set. The advert will achieve 190 TVRs in the UK. It is the fi rst time the brand has been independently TV advertised, the aim of which is to increase awareness and establish Aquabeads as an individual brand.
*Source CAA FAME 2013
YOUR SHOP WINDOW ON THE BIG SCREEN.
To find out more about the power of cinema advertising contact
steve.chambers@
dcm.co.uk |
www.dcm.co.uk
1 in
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parents who visited the cinema with their child said they bought toys and games relating to the film*.
Postman Pat 3D How to Train
Your Dragon 2 3D Planes 2 3D In cinemas from May!
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