WorldCupcollectables
Mark Hillier revealed that the promotional and marketing expenditure from both Panini and Topps for their launches runs into the hundreds of thousands of pounds and covers all areas of media, from TV to press through to social media, in-store POS and product sampling. He explained: “All retailers stocking these products will benefit from greater footfall and significantly increased sales levels, what’s not to like? We will be working exclusively with Topps and Panini to develop sales of their products through toy channels.” There are also companies with football- themed ranges who are anticipating strong sales off the back of the tournament. One such company is Jumbo Games, and Katherine Pierce, senior marketing manager, observed that despite not launching specific licensed World Cup merchandise, the company’s football-related products are expected to sell well because of the increased awareness that will be generated. She said: “In February, we launched Wasgij Original 21: Football Fever, a football- themed jigsaw with support from former national football goalkeeper, Peter Shilton, OBE. We have a promotion running on-
and in-pack to offer one lucky winner the opportunity to watch the England-Uruguay match with Shilton himself and up to twenty friends. And following our successful launch of the football collectables, SoccerSuckers, we are building hype for the brand around the international tournament.” Major sporting events
have a massive impact on sales through the huge audiences they attract and the support of national teams driving playground fever. The FIFA World Cup is a prime example of this, and hopefully the toy market will get its share of the spoils over the coming months. Come on, England!
Jumbo Games Creative Toys Company
020 8664 3477 |
www.soccerstarz.com Heading into the World Cup 2014, Creative Toys Company has secured the rights to develop fi gurines for England, Brazil, France, Germany, Uruguay and more. Due for release prior to the World Cup, the SoccerStarz International Figurines, available in Blind Bags and Team Packs, will feature the biggest stars as well as exclusive bases for individual players and team packs. With a cross-platform marketing campaign in place for the World Cup’s four-week
duration, SoccerStarz will be supported with a heavyweight print, online, TV and social media campaign, with sampling events at select Premier League grounds. The 2” handcrafted miniature collectables are fully licensed and endorsed by leading clubs including Arsenal, Chelsea, Liverpool, Manchester United, Barcelona, Real Madrid, Celtic and PSG, with over 500 players to collect. Each player is available on nine alternative bases, including the rare orange and bronze base with only 0.3% currently in circulation.
01707 289 289
www.jumbo.eu Jumbo Games is gearing up for this year’s international football tournament by expanding its adult puzzle range, Wasgij, with the launch of Wasgij Original 21: Football Fever!. The football-themed jigsaw launched in February 2014 with support from former national football goalkeeper, Peter Shilton OBE. Jumbo is running an on-pack promotion to offer one winner the opportunity to watch one of the England group matches with Shilton himself and up to 20 friends. Following the successful launch of the football collectables
SoccerSuckers, Jumbo is continuing to build hype for the brand ahead of this year’s World Cup. Each football-shaped capsule includes a 3D lifelike premier league player from one of the fi ve leading teams, Chelsea, Arsenal, Manchester City, Liverpool or Tottenham Hotspur. On the back of each player is a sucker which can be stuck to clean and glossy surfaces.
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