infant&pre-schoolworld
LeapPad ranked 2013’s top selling children’s tablet brand
According to recently released year-end sales data from The NPD Group, the LeapPad line of learning tablets from LeapFrog was again the number one top-selling children’s tablet brand in the UK in 2013. LeapFrog’s LeapPad tablets, including LeapPad2, LeapPad2 Power and the newest seven-inch touchscreen tablet LeapPad Ultra, also topped many UK retailers’ top toys lists at Christmas and received numerous accolades and awards in 2013. Chris Spalding, managing director and SVP for EMEA and Australasia at LeapFrog, said: “We continue to
innovate year after year and we’re delighted to see the LeapPad line retain its crown for the third year in a row. Last year alone, we achieved more than 23 prestigious UK industry and parenting awards for our tablet line which is testament to the quality of our products which continue to excite, entertain and educate young active minds across the country.”
Hit launches new Thomas & Friends online hub
Learning Resources reveals new Early Years toys
The One Journey Endless Destination hub features the ‘Really Useful Challenge Chart’ to help make daily tasks more rewarding. Those who complete each day’s activities successfully are entered into a daily draw to win the latest Thomas & Friends DVD, and one winner will win goodies to create their own Thomas & Friends bedroom. Inspired by the upcoming release of new DVD,
‘Thomas & Friends: Spills & Thrills’, parents will be encouraged to take photos of their children painting Easter eggs using stencils and guides available on the hub. The winning submission, as voted for by the Thomas & Friends Facebook community, will receive a Thomas Land adventure at Drayton Manor. Later in the year, children can take part in ‘Hide
and Seek’; a virtual treasure hunt where players piece together clues for a chance to win an exclusive ticket to the premiere of Thomas & Friends: Tale of the Brave. With various touch points throughout the year, the hub will feature a design competition, interactive calendar and Christmas giveaway, as well as the introduction of brand new engines. Hit Entertainment partnered with marketing agency Sponge to develop the online hub.
The Snap-n-Learn Alphabet Alligators set features the full alphabet; the colourful alligator heads and tails are printed with uppercase and lowercase letters so that children can match them up to build letter recognition. Smart Snacks Number Pops allows children to pop the numbered shell over the ice cream with the matching number of dots. The set develops early counting skills and the coloured dots encourage matching the colour of the shell to develop colour recognition. The Design & Drill Socket to Me set of
colourful bolts and realistic tools help to develop early skills, from colour recognition and counting to motor skills and following directions. The set features a socket spanner with realistic sound and actions as it helps screw the 30 coloured bolts into one of four mini activity boards, which include a robot, car, rocket and submarine.
Wow Toys extends range at lower price points
Spring/Summer 2014 sees Wow Toys launch new ranges to give consumers increased choice for every price point and occasion. Wow has launched three entry
ranges all under £6. My Pocket Friends are fi gure blind bags for toddlers that make ideal party bag fi llers. Wow Eggs are brightly coloured, detachable eggs that reveal a fi gure inside, and when pressed make a chirping sound. The mini Wow vehicles range is already proving popular, partly due to the strong FSDU solution that supports the range in store and the vehicles’ portable size. Wow Toys are premium quality
developmental toys with the additional benefi t of no batteries required. Larger Wow Toys retail from £9.99 to £29.99 for children from 18 months to fi ve years.
32 Infant&pre-schoolworld
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