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pre-schooltoys Bigjigs Toys


01303 250 400 | www.bigjigstoys.co.uk The Bigjigs Baby range consists of high-quality, educational wooden toys for children under three years of age. Bigjigs has added several new lines to its baby and toddler line including a number of stackers, sorters, and activity and plush toys. New for 2014 are decorative Stacking Cubes which provide several activities in one including a shape sorter, matching number spots, stacking cubes, and a tall giraffe to construct. Bigjigs has amended a number of current bestsellers including First Basic Blocks, Rolling Shape Sorter, Hammer Bench and Posting Box. Each product has been updated with a softer colour palette, while the dimensions have been amended to fi t within modular packaging. Also new for 2014 are a number of Marine-themed activity


toys including a Baby Walker, Activity Centre, Suction Toy and Bead Frame, which are suitable for children aged one year plus.


Hy-Pro International market. The R Models, core products in the Rollers line, focus on improving motor skills and


transform as a child grows, using robust mechanisms which allow them to be easily converted.


The R1 is suitable for children aged 18 months plus and no tools are required to


transform the trike to a tri-scooter. The R2, suitable for children aged three years and above, converts from a balance bike to an inline scooter and focuses on improving a child’s balance. Hy-Pro will also be reintroducing the Caddy scooter into the Rollers range. This scooter


features a removable footplate case fi lled with new themes for 2014. Rollers will be supported with full marketing activities scheduled for June 2014.


01582 670 100 | www.hy-pro.co.uk Hy-Pro International’s in-house range, Zinc Sports, has enjoyed success since the brand launched in 2009. NPD has confi rmed that Zinc is the number one in the UK for volume within the Outdoor Toys category. Hy-Pro puts its success down to Zinc’s use of multiple channels to communicate with consumers on and offl ine. As a result of Zinc’s success, Hy-Pro will be launching its Rollers range into the pre-school


HERO product


Rollers is an extremely exciting range to be launching with a lot of marketing activities taking place. The R1 is a product which allows a child to grow with the product easily transforming from a trike to a tri scooter. I know R1 will keep children active and outdoors once it is released in July. Ying Pickavance, senior category and brand manager


K-Play


HERO product


01652 237 810 | www.k-play.co.uk K-Play represents one of the three biggest producers of wooden toys and one of the largest manufacturers of pre-


It is great to see that our Goki Nature Natural Wooden Building Set has won the coveted Golden Rocking Horse Award 2013 in the Art & Craft section. Scott Kenworthy, MD


school wooden puzzles in Europe. Amongst over 2,500 products, the company offers a large pre-school section ranging from birth upwards.


In response to increasing consumer awareness of environmental issues, the company recently launched its range of natural wooden toys under the brand Goki Nature and has been pleased with the take up.


The products are manufactured in Europe from local forests and only treated


thermally in order to change the colours. Other colours are achieved through the use of different types of wood such as cherry, walnut and pine. They make ideal toys for pre-school children because they have good play value while maintaining a low carbon footprint. The Goki Nature range has also been introduced to the popular Heimess range of baby soother chains, clips, touch rings and pram chains.


38 Toyworld


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