pre-schooltoys Mattel
01628 500 000 |
www.mattel.com Fisher-Price will benefi t from marketing initiatives in 2014 to support new product innovation in its pre-school offering. Communication with parents will create high-impact engagement and drive awareness of key new products, alongside an integrated advocate programme and a campaign celebrating the milestone of a fi rst birthday. Fisher-Price’s advanced Smart Stages technology features three modes of play which change as babies grow and learn. Combined with the Laugh & Learn range, this new technology will add a new proposition to Fisher-Price’s infant toys. Key product launches within the Fisher-Price portfolio include the Little People City
Skyway, a 3ft playset, and the launch of the new Cosmic Chaos space range from Imaginext, including an outer space experience through the Supernova Battlerover. The Thomas & Friends pre-school
range has new branding with the re- launch of My First Thomas & Friends in the Summer. Wooden Railway continues to build momentum, offering retailers a new proposition for the brand. Fisher-Price will also harness the momentum of the key brand tentpoles with toys in the Take n’ Play and TrackMaster ranges. The core Disney licensed ranges
Mickey Mouse Clubhouse, Minnie Mouse and Jake and the Never Land Pirates continue to grow with the introduction of new fi gures and playsets, while Octonauts and Dora the Explorer continue with new launches in 2014.
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• Heavyweight TV advertising campaign AW14 • Extensive Marketing and PR activity
C M Y CM MY CY CMY K
• Broadcast at least 4 times a day, every day on Disney Junior
58 Toyworld
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