pre-schoollicensing Ideas at Work
020 7590 3690 |
www.ideasatwork.ltd.uk Olly the
Little White Van has confi rmed its TV
scheduling and adds an extra delivery of brand awareness for the coming year. Making
its television debut in 2011, Olly the Little White Van is now broadcast in more than 30 territories around the world and has 65 episodes. In the UK, Series 4 and 5 air daily on Channel 5’s Milkshake!, complemented by frequent daily showings of Series 1, 2, followed by Series 3 and 4 in Spring, on Turner’s Cartoonito and Boomerang. Children enjoy watching the series for its fun, energy and music but as a
pre-school property, Olly the Little White Van promotes all the core values required by parents such as encouraging communication and a caring nature. These characteristics make it a favourite in pre-school magazines with Olly the Little White Van featuring regularly in their pages. For prospective licensees, Olly’s animation and style guide lends itself to a merchandise range for both boys and girls. There is a major marketing campaign for the brand in place for 2014.
Lisle International Nickelodeon
www.nick.co.uk New episodes of Dinosaur Train are airing on Nick Jr. and rating well. This is alongside an Easter programming stunt and a Jurassic Bark (Dinosaur Train and Paw Patrol) stunt on air at the moment. 2014 sees the extended Tomy toy range come to retailers as well as four new
DVD titles. Dinosaur Train apparel launched late last year with a pyjama set from Aykroyd and Sons. More apparel is scheduled for shops across the year. There will also be additional publishing roll outs with new category launches across partyware and greetings cards. On the ground, following the successful launch last year, the Dinosaur Train experience at the Jurassic Coast in Devon will run across the Summer with costume characters from Rainbow also making appearances over the season at various events and launches. Paw Patrol will launch in Autumn/Winter 2014 with toy lines from Spin
Master, and additional categories launching from Spring/Summer 2015. On air, the show is performing well with episodes airing every Friday afternoon, with new episodes being added to the schedule in May.
Turner Broadcasting
www.turner.com This September, Cartoonito will air the new fourth season of LazyTown. The brand already sells more than 1m licensed products each year.
01937 586 237 |
www.lislelicensing.com Pip Ahoy has great potential for merchandising partners with a TV partnership, creative visuals, a full style guide and adventure-fi lled stories. The TV series, (52 x 11’) is scheduled for terrestrial TV in Autumn 2014. CHF Entertainment has also partnered with education specialist iChild to develop a series of pre-school activity projects which will be rolled out to over 2m-plus families in the UK. The licensing programme, managed by Lisle International, is underway. The animation and style guide provided by CHF lends itself to a merchandise range for both boys and girls. Discussions are already underway for key partnerships such as publishing and master toy for 2015 , but many more partnerships are available for negotiation. CHF has confi rmed marketing activity that will see children introduced to Pip Ahoy! throughout this Summer and into 2015.
66 Toyworld 2014 will
introduce a busy schedule of LazyTown live events across EMEA, underpinning the brand’s important messages and giving young audiences the chance to interact with characters at popular retail and family destinations. In the UK, a new stage show production from MEI is in development and will tour from Q2 2015. Ministry of Fun will manage non- ticketed meet and greets and live events. MEI is also signed to manage ticketed live appearances for LazyTown in Africa and the Middle East, where Turner’s live events programme has been gaining momentum over the last six months. LazyTown is the biggest global health brand for kids and generates headlines
by engaging young audiences on the subject of eating healthily and being active. Sportacus and friends have moved apples for Asda, carrots for Carrefour and mangos in Mexico. They have also fronted a ‘5-a-Day’ promotional campaign in South Africa for the grocer, Shop Right.
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