The Team...


John Baulch Publisher john@toyworldmag.co.uk 01442 840 304 07932 651 207


Tom Roberts Editor tom@toyworldmag.co.uk 01442 840 305 07711 502 685


Kayleigh Conway Assistant Editor kayleigh@toyworldmag.co.uk 01442 840 306


Mark Austin Advertisement Manager Mark@toyworldmag.co.uk 01442 840 307


Graeme Thomas Production Manager graeme@toyworldmag.co.uk 07792 889 919


This month’s contributors David Ripley, Richard Gottlieb, Dan Salem,


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www.toyworldmag.co.uk Social Networking


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Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.


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Anita Baulch Circulation Manager anita@toyworldmag.co.uk 01923 711 439


CONTENTS April 2014 volume 3 issue 7


Regulars 05 From the publisher 06 News 16 Industry Moves 19 Marketing World 21 Licensing World 25 Talking Shop 27 Indie Viewpoint 31 Infant and Pre-school World 77 Fresh 98 Touching Base 100 Viewpoint 110 Allegedly


77 Fresh 80 Games & Puzzles


28 NPD monthly column Rory Partis takes a look at the rise in promotion-driven


purchases and what that means for market growth in the UK.


35 Pre-school Toys The Pre-school Toys category remains the bedrock of


the toy trade and 2014 will see the sector remain as competitive as ever.


64 Pre-school licensing Tom Roberts investigates the symbiotic relationship


between the Pre-school Toys sector and character licensing.


68 Football feature The 2014 Fifa World Cup is nearly here, but are toy


retailers aware of just how big a sales opportunity it offers?


74 Face-to-face Toy World caught up with the AIS’s Joyce Daly to fi nd


out about the upcoming Independent Toy and Gift show and her plans for retirement.


80 Games and Puzzles A strong fi nish to 2013 sees companies operating in the


Games and Puzzles sector eyeing continued success in 2014.


103 Action Vehicles Die Cast and Radio Control have both started 2014 in


good form registering growth in the fi rst two months of the year.


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