world licensing
WWE and Mattel launch WWE Slam City
The 26-episode series, which launched in the US, Canada, and UK last month, is comprised of two-minute shorts featuring WWE Superstars. Toys, including action fi gures, ring sets and more, are currently available at major retail stores. In addition to
WWESlamCity.com and Cartoonium on YouTube,
WWE Slam City will be available in the US on WWE Network, Hulu, PlayStation, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion,
Mattel.com and iTunes. WWE will utilise TV broadcasts, live events, digital and social media to generate awareness. WWE Slam City is a key component of WWE’s larger strategy to expand its reach to kids. In 2013, WWE’s national TV programming reached nearly 3m kids each week, representing more than 20% of WWE’s average weekly TV audience. In addition to toys, a full merchandise line, including apparel, back- to-school accessories, books, graphic novels and home videos will be available in stores by the end of 2014. In 2015, a mobile game, as well as health and beauty items, home goods, party supplies and stationery will be available. WWE Slam City is co-produced by WWE and Mattel’s Playground Productions, a new division within the Mattel Global Brands.
BAA 2014 winners announced
Peppa Pig and the The Amazing World of Gumball were among the winners at the tenth British Animation Awards (BAAs) held Friday 7th March at the BFI Southbank. Comedy actress Morwenna Banks
won Best Vocal Performance in Ben & Holly’s Little Kingdom, while Cartoon Network’s The Amazing World of Gumball won two awards for Best Children’s Series and the Children’s Choice Award. Also in the children’s categories, Astley Baker Davies won the Best Pre-school series
for Peppa Pig: Mr Bull in a China Shop, their fourth award in this category, while Darrall Macqueen won Best Mixed Media children’s series for Baby Jake: Popping Peas. Magic Light Picture’s Oscar-nominated animation of Julia Donaldson’s Room on the
Broom won in the Long Form category. For more information, head to
www.britishanimationawards.com.
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Hy-Pro and GB Eye join Matt Hatter licensing programme
Hy-Pro International and GB Eye join the line-up for roll-out at retail from late 2014. The Hy-Pro range will include bikes, inline scooters, skates, skateboards and accompanying accessories, and the initial line will appear at mass-market retail in the UK and Eire from Q4 2014. GB Eye will be producing Matt Hatter posters and novelty gifts for launch from Spring 2015 in the UK and Ireland.
The two latest licensees join a line-up that includes master toy partner Simba Dickie Group, Penguin, Topps, Titan, Smith & Brooks, TDP Aykroyd, Character World, Pedigree, Trade Mark Collections, VMC, London Europe Group, University Games and Tactic Games UK. The multi-territory consumer products strategy will be supported by a high- profi le TV advertising campaign from Simba, smart digital promotions and retail- tie-ins, social media campaigns, and the multi-million-hit online hub matthatter. com. Trudi Hayward, SVP head of global merchandising and ITV Studios Global
Entertainment, said: “This is a hugely exciting year for the Matt Hatter brand and we’re delighted to add another two brilliant partners to our consumer products line up. We can’t wait to hit shelves later this year with a superb cross-category range that demonstrates the breadth and quality of this must-have brand.”
Blue Sky Studios wins two awards in two months
Following the company’s Gift of the Year win last month, Blue Sky has most recently won Hasbro’s Licensed Product Range of the Year award, which was in recognition of its Plush Furby stationery range featuring 3D-moulded Furby faces. Blue Sky was also runner-up in the Best Retail Presentation category and Licensee of the Year. Gavin Holden, commercial director, said: “We've had a fantastic
year working with Hasbro; lots of fun on product development, followed by signifi cant success at retail.”
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