infant & pre-school world KD UK launches Tech Too
KD UK is launching its own brand, Tech Too, into the electronic learning aids sector. Tech Too aims to give pre-schoolers their own technology, and has already been a success for KD Group in Europe. Each item in the range helps children learn about colours, numbers, observation, hand- eye coordination and more. Included in the portfolio are Kooky Keys, Alphabet Tablet, Smooth Touch Smartphone and My First Remote Control. The latter two products teach fi rst words in French. KD’s ‘Mumbassadors’ will be reviewing products on their blogs and there is a competition running in Real People and an advert in Achieve Magazine. The company will also host a Twitter party to create interest in the new range. Tracey Devine, marketing and licensing director at KD UK, commented: “We’re really excited about launching Tech Too in the UK as it’s our fi rst venture into non-licensed ELAs. Our parent and sister companies have already accomplished superb results from the range, so we see no reason why the UK market will not follow suit.”
AblePlay rates Miniland Educational Toys for special needs children
toys for children with special needs. The Pair Game, Abacolour Maxi and Super Pegs Mini were well rated by
AblePlay. Each toy is focused on developing skills through play including memory/concentration, visual discrimination, logical reasoning and dexterity. Each toy comes with colourful and engaging activity cards. These products are part of Miniland’s Educational Corner which has been completely redesigned for 2014 with new packaging and themes.
DKL has announced that Miniland Educational’s Pair Game, Abacolor Maxi and Superpegs Mini, are rated as qualifi ed products for special needs children by the AblePlay rating system. AblePlay is a toy rating system that provides comprehensive information on
The toy trade’s number 1 resource for news and opinion from the Infant & Pre-school sector
Bigjigs takes on Green Toys
Bigjigs Toys has expanded its European portfolio by taking over the distribution for Green Toys in Belgium, the Netherlands and Luxembourg. Green Toys is an environmentally conscious toy line using 100% recycled plastic, with the primary source being recycled milk bottles. The range includes baby toys, bath and water toys, vehicles, kitchen play and activity toys. Steve Markey, VP of Green Toys, said: “We are delighted to extend our
partnership with Bigjigs into the Benelux market. Over the past three years, Bigjigs has done a wonderful job of developing our retail distribution in the UK, and we look forward to continued success with the Green Toys line of safe, eco-friendly toys in Benelux.”
Tomy reveals Infant and Toddler Toy brand
Celebrating 20 years of expertise in infant developmental and creative play, the collection of toddler toys from Tomy has been rebranded for 2014 and now comes under the Tomy Infant and Toddler Toy brand. The brand has a new look including modern, vibrant packaging with more prominent age grading. The clean lines of the new packaging with easy access for in-box product demonstrations allow the bright and colourful toys to stand out on the shelf. Bath toys are a key strength for Tomy and can be found in the range under their own category and are presented in the same new packaging, promoting bath time fun. The rejuvenated collection is designed to be highly visible in all retail environments, allowing consumers to fi nd the right gift in the right price range with minimum effort. Suitable for children from six months to three years old, this collection aims to inspire imaginative play and includes some new toys such as Luke the Loop, an elephant who loops and counts in his stunt plane. Designed for small hands to hold, each time Luke counts he fl ies a loop, helping children to learn their numbers.
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