This page contains a Flash digital edition of a book.
FRESH THIS MONTH: Each month Fresh sets out to fi nd the latest products that


will have toy retailers reaching for the phone. In April we have new releases from: Flair, K’Nex, Lego, Mattel and Mookie.


Sofi a the First goes micro in Flair’s new playset range


020 8643 0320 | www.fl airplc.co.uk Flair’s new range of Sofi a the First jewel-themed micro- playsets will take Disney’s original princess in training into a new category. Sofi a’s Amulet is at the heart of the character’s journey to become a princess, giving Sofi a the power to talk to animals and call upon the Disney Princesses. The Magical Amulet Playset opens up to reveal a multi-layered micro- world featuring areas of Enchancia’s Castle. There are many scenes to discover, together with detailed micro dolls, movable parts, lights and sounds. The jewel-themed micro-playsets will include jewellery, a magic wand and a tiara. The heart at the top of the tiara can be removed and worn as a pendant, and when opened reveals a secret garden. Girls can also learn how to style a princess’s hair with


Flair’s Sofi a the First Styling Heads. These come complete with hair accessories. The collection will be available from Summer 2014 and will be supported with TV advertising, press activities, themed Twitter parties and more.


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