pre-schooltoys Tomy


020 8722 7300 | www.tomy.co.uk New for 2014 is hero toy Luke the Loop. Designed for small hands, each time Luke the elephant counts he fl ies a loop, helping children to learn their numbers from one to ten. Luke the Loop features engine sounds and turning propellers. The new Push ‘n’ Chase Turtle encourages children to


grab the ring-shaped body of the turtle, push him down and release to see him roll forwards. Ready Steady Musical Giraffe joined the collection in


January 2014. Ideal to get babies crawling, push the giraffe’s head down to start the engine and the toy will roll along the fl oor.


The Puzzle Bug is an easy-to-use puzzle game which is ideal for small hands, with two ways to play. New for 2014 is the Jake the Pirate Aquadoodle Mat, from


the Disney show Jake and the Never Land Pirates, for children aged 18 months plus. 2014 introduces the new John Deere County Fair Wagon Ride with push button-activated animal sounds and music. The pull-along tractor has a soft rubber body and two trailers complete with rotating hay bale feature and pigs that wiggle as the trailer moves. The Big Scoop John Deere Excavator joins the line-up in 2014, with a strong plastic body, thick durable tyres and a hinged arm with bucket for deep digging. Combining monster truck styling with John Deere, the


new Monster Treads Shake and Sounds Tractor is new for 2014. Constructed of sturdy plastic, the vehicle features the trademark Monster Treads tyres with oscillating shaking suspension and realistic engine sounds.


HERO product


One of the products we are most excited about for early 2014 is the Tomy Infant and Toddler Toy Luke the Loop, a cute aeroplane character that encourages counting whilst stimulating the imagination. Kids are rewarded for their movement with engaging sounds and learning content. Luke the Loop inspires kid-powered play, allowing youngsters to create their own play patterns. Janice Cleary, head of EU marketing communications


For UK enquiries please contact:


Alpha Toys Ltd. · Phone 0035367 63800 Fax 0035367 63801 · info@alpha-toys.co.uk


For Ireland enquiries please contact: Banaghan & Co. Ltd. · Co. Tipperary


Tel. +35367 63800 · Fax +35367 63801 info@banaghans.ie


www.siku.de 54 Toyworld


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