SHOW REVIEW
PISCINA BARCELONA, BARCELONA, SPAIN
AstralPool used the show to present its new brand positioning of being “The Pool Brand”
abroad, which can be seen from the number of international exhibitors and visitors that, yet again, account for half of the total. The number of visitors from countries, such as Argentina, United Arab Emirates, Saudi Arabia, Russia and Algeria has also increased. This is a big success and our big asset as a show and as a sector.”
WELLNESS AND WATERPARKS FEATURED
Piscina Barcelona has also provided the setting for the first Wellness & Spa Experiences Event, which brought to Barcelona over 15 international experts, who revealed to attendees the essential elements of a wellness centre that aspires to merge quality products with the profitability of a successful business. The list of experts includes the President of Aspen Resorts International Raoul Andrews Sudre, who considers that “the Wellness & Spa Experiences Event has not been a traditional forum, but a space open to debate, so necessary for a field such as wellness, that features very diverse opinions, trends and cultures. Spain has all the potential to become a first class wellness destination, not only for the quality of its tourism and wellness facilities but also for its culture, climate and gastronomy”.
The show has also hosted the first symposium on waterparks with the presence of international experts. Rick Root, President of the World Waterpark Association (WWA), co-organiser and speaker at the symposium, pointed out that this association had been looking for the best location for its southern Europe programme and that “because of its track record and being a benchmark platform
“THE SWIMMING POOL AND WELLNESS INDUSTRY REMAINS SOLID AND DYNAMIC DESPITE THE CRISIS, BY FOCUSING ABOVE ALL ON RENOVATION AND MAINTENANCE IN MATURE MARKETS LIKE OURS AND ON THE CONSTRUCTION AND EQUIPPING OF NEW FACILITIES IN REGIONS WITH EMERGING ECONOMIES”
for professionals in the water sector, we chose Piscina Barcelona, which has proven to be the most ideal venue to host an event of such global importance and resonance”.
AWARDS SUCCESS
Piscina Barcelona rewards two smart, sustainable water management systems at the awards that accompany the exhibition. Fluidra SA’s AstralPool MAC®
, the
company’s latest creation that enables the smart control of pools won the Innovation Award whilst PSH 2010 SLU’s GIANT-N pumps with plastic turbine received the Sustainability Award.
There was success too for Pool-i.d. with their newly launched ‘PrimeLab 1.0 Multitest’ photometer, which took second place in the innovation category. The product is the only photometer with just one sensor and one LED to cover 400 different wavelengths simultaneously.
SATISFIED EXHIBITORS AND BUYERS
“BASF Construction Chemicals España has received many trade visitors, both national and international, during the four-day show. We have already organised some visits to sites and we are confident that the majority
of contacts will be fruitful. In these difficult years for the market, it is complicated to attend trade shows, but it is proven that these actions can help us to come out of the crisis,” said the Head of Communication of BASF Construction Chemicals España. Speaking about his participation at the show Stefano Panitti, Sales Manager at Deco-Mol said it “has been very positive because it has allowed us to make contact with numerous leading potential clients. Forty per cent of contacts have been made with companies from other countries, which is very important for us because we are especially interested in becoming known abroad”. The buyers present in the B2B meetings with exhibitors organised by the show, have also expressed their satisfaction. “It is my second time at this fair. In Brazil, people perceive the Spanish market to be very big, and Piscina Barcelona is one of the sector’s most important events in the world,” said Amauri Rosa, from Cipavinil, Cipatex (Brazil). Roman Kubalczak, architect at DDK, architectural and interior design studio (Poland) stated: “Piscina Barcelona seems to be a very good fair and very interesting for making contact with new technologies.”
“The event has again made it possible to gauge the sector,” said Isabel Piñol, Director of Piscina Barcelona. Adding: “Such a successful show in the current economic climate shows the vitality of the sector and its constant efforts in innovation and creation of economic dynamism. According to what we have been told by exhibitors and visitors, the show has responded satisfactorily to their demands. As organisers, we wish to recognise their work and thank everyone for their participation.”
The 12th International Swimming Pool
Show, Piscina BCN, will be held in October 2015, in Fira de Barcelona. SPN
74 December 2013 SPN
www.swimmingpoolnews.co.uk
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