SHOW PREVIEW
Covrex® will be displaying their fully insulated automatic swimming pool cover
PISCINA BARCELONA, BARCELONA, SPAIN
Q: Where is R&D heading in the pool sector? A: The trend is to integrate technology into pools, allowing the rationalisation of water and energy consumption and at the same time ensuring maximum efficiency of the structure. In this respect, and to reaffirm our commitment to sustainability, the show will feature the Barcelona International Aquatic Exhibition Awards for Innovation and Sustainability, which will be given in recognition of the entrepreneurial spirit of sector brands. The awards will go to two of the best innovative initiatives to ensure sustainability in the pool and wellness, and water sports and recreational facilities sectors.
15 million pools worldwide. The US, with nine million pools and a turnover of three billion dollars, accounts for 61% of the world market. South America accounts for 4%, and the growth rate of Latin American countries is between 6% and 8% annually. The European Union, with nearly four million pools, accounts for 26%, with France in the lead, followed by Spain, Germany, Italy and the UK.
The crisis has deeply changed the dynamics and growth patterns of most Western economies. In Europe and America, pool construction has declined, but in North African and Asian countries it is increasing. Europe remains the most sophisticated market in terms of trends, while Brazil presents a combination of three phenomena: maintenance, renewal and construction.
Q: What are the main trends observed in the swimming pool industry, both nationally and internationally? A: When we talk about residential pools, we see that consumers are returning to the classic rectangular pool and that they believe in quality accessories and customise with original features. We also note a growing interest in minimising the impact of the structure on its natural setting by using sustainable solutions. When it comes to pools for public use, investments are primarily in safety and rational use of resources, making use of the systems offered by new technologies. They reasons people buy a pool have also changed. Relaxation figures in third position for the first time, after cooling off in summer and spending more time with the family. Moreover, the decision to buy is becoming more rational: the client seeks above all quality and durability.
Q: In your opinion, what is the role of innovation in the growth of the sector?
78 October 2013 SPN
A: For the industry, innovation is critical: without innovation you get left behind in the markets. To continue to evolve we must invest in R&D, not only to meet the demand of the ‘here and now’, but to anticipate the needs of consumers.
Q: Can wellness can be considered a market with a future? A: In the world’s 30 richest countries it is estimated that there are 289 million consumers of these services related to the therapeutic use of water, representing a turnover of nearly two billion dollars according to a 2011 study by SRI International Research at Stanford (USA). This figure includes the turnover of nine different disciplines: spas, alternative medicine (naturopathy, homeopathy, etc.) nutrition (organic foods and nutritional supplements), preventive and personalised healthcare, medical tourism and wellness, beauty and anti-aging therapies, Eastern disciplines (yoga, meditation), and exercise in general. In this regard, it should be noted that this year the show will coincide at Gran Via with Body Life, the event dedicated to the fitness industry which will feature proposals for equipment, design, installation and management of sports facilities. The partnering of the two events will provide a unique opportunity to find out everything the welfare sector has to offer.
Q: Do you consider an event like Piscina Barcelona necessary for the sector at this moment in time? A: Yes, absolutely. Since 1994, the year of its first edition, the show has helped to energise one of the strongest markets in the country. It is a strategic meeting for companies wishing to consolidate their distribution network, expand their portfolio of domestic and international customers and find new ideas to diversify business. I think that even more so in times of crisis we must seize every opportunity offered by the market to invest in knowledge, networking and innovation.
Salon Piscina takes place 15 to 18 October 2013. For more information on the show or to register, please visit
www.salonpiscina.com
JUST SOME OF THE FAMILIAR NAMES YOU’LL SEE THERE:
ARTESIAN SPAS EUROPE
Artesian Spas Europe will again be exhibiting at the European Pool and Spa show in Barcelona this year and will be based at stand F617.
Calorex Pro-
Pac heat pump range for small private to large
commercial pools
They will be exhibiting their full range of hot tubs including the unique Platinum Elite range. A lot of our European agents will also be on the stand throughout the show. Artesian are particularly interested in talking with any potential agents or dealers from Holland and Denmark this year, where there are some exciting opportunities available. The company will also be using the show to launch a new special edition spa, which they are expecting to be even more popular than the original special edition Hurricane spa that was launched at the end of 2011. Make sure you call by their stand to take a look, as this spa is expected to redefine what a customer expects from a mid range spa!
CALOREX HEAT PUMPS From a spa to an Olympic sized pool, Calorex have over 35 years’ worldwide experience of manufacturing swimming pool heat pumps, dehumidifiers and air handling units, designed and manufactured in the UK using robust high grade
www.swimmingpoolnews.co.uk
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