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Two Companies – One United Family



estled away in the sleepy Pembrokeshire countryside, Castle Hot Tubs is one of the UK’s most successful hot tub businesses. Founded over ten years ago, the company is run by a close knit family known to the industry as ‘The Koobs’!

Starting off with a single hot tub in their own back garden Dieter and Sally Koob began selling to family and friends but the business grew rapidly and soon they had to sell their home to buy something more suitable. A few years passed and then in 2003 Dieter decided to give a relatively new and little known website a shot and listed the first ever hot tub on ‘eBay’ allowing him to reach customers from all over the UK and Castle Hot Tubs went from strength to strength listing customer service as their number one sales tool.

In 2005 Sally was made an offer that she would have difficulty refusing when Jan de Rijk the CEO of Dutch company ‘Special Water’ offered her the distributorship of a new environmentally friendly, innovative product line which would change the water care industry forever. That product line turned out to be the now, much acclaimed and award winning AquaFinesse water treatment for pools and spas.

After much consideration the decision was made that Sally would move away from her role of the day-to-day running of Castle Hot Tubs to concentrate her efforts on building the AquaFinesse brand and the UK soon became a ‘Flag-Ship’ for the rest of Europe. Sally admits though that it has not always

36 October 2013 SPN

been an easy road to follow, especially at the beginning when AquaFinesse was treated with the same (generally, well founded) scepticism as most new products. But AquaFinesse was different and she was on a mission to prove it!

The technology behind the AquaFinesse brand may be complex but the results are very simple indeed and they do speak for themselves. Sally explains it like this: There are many ways in which bacteria are introduced to water but one of the most common is by bathing. When a person gets into a body of water such as a spa or pool they lose bacteria from their skin. Those bacteria produce a sticky, slimy substance (called biofilm), which they use to stick themselves to surfaces such as the walls, corners and especially inside the pipe work of a pool or spa. However, biofilm is much more than just an adhesive, it serves as a fortress for the

bacteria hiding deep within, allowing them a safe haven to feed and breed for the most part unmolested by sanitisers such as chlorine or bromine. Science shows us that the majority of bacteria do not actually live in the water of our hot tubs and pools, in fact over 99% of bacteria actually live under the biofilm where they are safe from harm. Until of course AquaFinesse comes into the equation. It is important to Sally and her team that customers understand that AquaFinesse is not a biocide (it does not kill bacteria) instead, it is a gentle environmentally friendly patented formula which works by lifting the biofilm, exposing the bacteria beneath. Without shelter, these bacteria are quickly and effectively killed by traditional sanitisers and the product also serves as an extremely effective biofilm and calcium inhibitor when used weekly.

Anybody can use AquaFinesse because of its simple weekly application and the fact that it is kind, even to the most sensitive of skins. AquaFinesse is supplied with a sanitiser of the dealer’s choosing, dichlor, trichlor or bromine. With over 120 approved dealers just in the UK the product’s success continues to grow year on year but Sally is always interested in speaking with new, quality dealers. Not content to rest on their laurels, Castle Hot Tubs and AquaFinesse UK are currently expanding their premises to include 3 new offices and are also in the process of purchasing more warehousing space to accommodate their growing stock lines. To sum up Dieter says: “We have a fabulous team, Sally, Kayli (daughter) and Rhiannon run AquaFinesse UK, whilst Yan (son), Paul and I take care of the Castle Hot Tubs’ side of things. We are a very happy bunch and although we work extremely hard constantly keeping our customers’ interests at the heart of what we do, we always find time for a laugh and a joke together.”

AquaFinesse 01348 841116

Castle Hot Tubs 01348 840509

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