PRODUCT INNOVATIONS Fuel Britannia
In a year full of special events and celebrations,Weetabix is launching a special edition ‘Fuel Britannia’ pack, designed by Springetts Brand Design Consultants. Weetabix provides slow release energy, helping families to fuel their day, so the company had the idea of subverting the traditional British anthem ‘Rule Britannia’ to create the ‘Fuel Britannia’ logo. It shows the iconic brand’s confidence in its heritage that it was happy enough to replace the brand logo for this limited edition run fromMay to July 2012. Says Andy Black, managing director of Springetts, “The market is awash with brands lazily hijacking the Union Jack with no unique brand connection other than ‘Britishness’. We wanted to create more of a brand-centric connection forWeetabix.We built on the brand’s promise of ‘fuel your day’ and changed the logo to ‘Fuel Britannia’.” Bunting, so often a part of British celebrations has been designed to run from one pack to the next for strong in-store theatre. This celebratory feel provided by the bunting underlines the year of celebrations: the Olympics, the Queen’s Diamond Jubilee and also Weetabix’s own 80th anniversary! The RoyalWarrant from the Queen, a symbol of the provenance and quality of the brand, has been reintroduced on-pack. The bunting will also appear onWeetabix Chocolate andWeetabixMinis packs. Hannah Blackburn,Weetabix senior brand manager, says, “Weetabix is very proud of its British heritage, having produced the brand in Northamptonshire for 80 years.We think our Fuel Britannia packs will be a great way to boost this summer’s festive feeling for all the family, starting at the breakfast table.” For more information 02074867527, email
all@springnetts.co.uk or visit
www.springnetts.co.uk.
Re-usable name
badge innovation Badgemaster, the UK’s leading manufacturer of engraved, ready-to-wear employee name badges has launched a new product range to fulfil the needs of the re-usable name badge market. As its name
suggests, ‘InstaBadge’ enables employers themselves to create instant name badges for new starters. “InstaBadge offers the good looks and performance of a permanent badge with all the flexibility of a re-usable one”, explains John Bancroft, Badgemaster’s managing director. “It’s ideal for workplaces with frequent staff changes, as new employees can be smartly
badged from the word go.” The wearer’s name is held within the badge rather than engraved onto it, so employers can control costs by re-using the badge frames when staff leave. The design of the badge frames, together with Badgemaster’s long- established expertise in corporate personalisation, means that customers who prefer the re-usable option needn’t sacrifice either choice or visual appeal for economy. The new range includes 9 different styles, all available in any base colour and with plenty of space for company logos and corporate designs to be accurately reproduced. In terms of aesthetics and durability, “InstaBadge neatly overcomes the drawbacks often associated with re-usable name badges”, explains Royal Warrant holders Badgemaster. “The wearer’s name is printed on card or paper and is held perfectly secure and level behind a protective front, so there will never be any lop-sided printing or peeling corners to contend with. Badgemaster will also provide free label production software to help customers print names professionally.” Of special interest to catering, food and beverage serving and food preparation staff, the InstaBadge has a unique advantage for all environments where health and safety are paramount. For more information call 01623 723112, email
customerservices@badgemaster.co.uk or visit
www.badgemaster.co.uk.
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