PLAY IT SAFE
Preparing for the Games
Sara Appleby dissects the Food Standard’s Agency’s Play it Safe campaign, and explains what it means for businesses
This summer, the UK will welcome the world. Our guests will attend, take part in and watch Olympic events; they will travel the country to visit our tourist attractions; and they will buy and eat the food we have on offer.
Sara Appleby is the head of enforcement and local authority delivery at the Food Standard’s Agency. For more information visit
www.food.gov.uk/olympics.
at the Food Standards Agency (FSA) we are playing our part by working with food businesses to help ensure that the food they supply is the best it can be. That
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he UK is united in its aim to give visitors the best possible experience and,
is why we have launched the Play it Safe campaign. Play it Safe aims to give
businesses the information they need on how to comply with food safety regulations in time for the Games. Through the campaign we will also tell visitors about what they should be looking for when buying and eating food. We are sharing stories with the media, we’ve launched a Play it Safe Twitter feed and we’re working with a range of stakeholders to spread the word about good food hygiene. You may have seen our
campaign launch in early April, where we brought together the Food Safety Squad - a team of 10 food safety inspectors, representing over 400 local authorities spanning from East London to Newcastle - to highlight that there will be extra inspections of food businesses, as well as an increased focus on food safety, in the coming months. The campaign will focus on
areas of the country that are likely to experience the biggest influx of visitors, and on the increased number of food outlets
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