LAUNCH GALLERY
POSH POPCORN Savory & Sweet, Midlands-based popcorn manufacturers have launched a new range of popcorn. Savoury & Sweet is set up by its founder Kurt Hilder in 2011 and with the partnership of one of the UK’s leading contract packers he has launched the premium range of branded popcorn called Lord Poppington’s. The Lord Poppington’s brand comes in four delicious flavours, ‘Sweet and Salty’ combining Golden Barbados sugar from The West Indies Sugar & Trading Company blended with Cornish Sea Salt Company salt. The other flavours include ‘Chilli and Lime’, ‘Lightly Sea-Salted’ and ‘Four Cheeses’, a natural seasoning blend of Cheddar, Red Leicester, Camembert and Mozzarella cheeses. The ‘Sweet and Salty’ flavour comes in 30g and 100g bag size, all the other flavours come in two sizes, 20g which is ideal for lunchboxes and a 75g bag, suitable for sharing. Lord Poppington’s popcorn is available online on Amazon and in selected independent outlets with the recommended retail prices of 95p for the small packs and £1.49 for the large packs.
GAYMERS CIDER ANNOUNCES A
BRAND RELAUNCH Gaymers Cider has announced a brand relaunch and the introduction of two new exciting flavours to the existing core apple and pear range, Gaymers Pear Cider with Raspberry flavour and Gaymers Pear Cider with Cherry & Apple flavour. The range features eye-catching packaging to convey the bold nature of the brand and strengthen the product’s appeal to Gaymers’ target audience, for consumption at up-tempo social occasions. The new flavours and bottle designs will become widely available in both the on-trade and off-trade across the UK. The Pear Ciders retail at £1.89 each and the Apple Ciders retail at £1.69 each. The new flavours from Gaymers Cider will be available in Morrisons and Tesco supermarkets nationwide from June.
NEW YORK BAKERY
CO JUST GOT SWEETER New York Bakery Co (NYBC) is expanding the brand by launching a new range of premium muffins bringing another taste of New York to the UK. The NYBC Muffins will be available in the top two best-selling flavours: deliciously chunky Double Chocolate and juicy Blueberry, and launched in Tesco stores. NYBC has expanded its product offering following the huge success of their bagel re-launch in January 2011 – which saw a significant sales increase across the year. The NYBC sweet muffin range has been created off the back of extensive consumer research which shows a gap in the market for an indulgent product aimed at adults that offers a ‘’coffee shop’’ treat experience. In response to this, NYBC says its muffins are bigger in size than any other brand’s offering with plentiful visible chocolate chunks and fruits. NYBC Double Chocolate and Blueberry Muffins are available in Tesco stores nationwide at RRP £1.69 for a pack of two.
FRESH APPROACH PRODUCE KNOWS BEST Fresh Approach Produce believes that it has come up with the answer to the eternal question, what food is best for me? The products in the Naturally Best range combine the goodness of oats and lentils with subtle fragrant herbs and spices, to create a variety of individual taste experiences. This cereal-based range is completely natural, healthy and provides a tasty alternative to meat. The range includes sausages, burgers and nuggets as simple and fast meal solutions, along with variety of ingredient formats for those who want to create their own meals. Simon Martin the FAP sales and marketing director, said “We are extremely excited about the launch of our first six Naturally Best products that offer a variety of fantastic flavours and recipes. What is really exiting about this range is that it represents a really healthy and 100 per cent natural alternative to meat. Whether you are a vegetarian looking for a tastier option to the current offer, or you are just looking for a convenient, fast and healthy alternative to meat, we think Naturally Best has it all.”
18 | FMCG News |
FMCGNews.co.uk
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