LAUNCH GALLERY FOX’S STEPS
INTO SAVORY Fox’s Magnificos represent the biscuit giant’s first venture into the ever-expanding savory arena - currently worth around £91 million. Fox’s insists that fans of the company’s established brands will be just as taken with the new salty offering, which it suggests is perfect for sharers and treat seekers alike. Rachel Moffatt, business sector director at Fox’s Biscuits, sums it up succinctly: "We're confident that this will be a big success and an excellent addition to the Fox's Biscuits stable." Magnificos come in 150g bags retailing at £1.50, and are available in ‘Sea Salt & Black pepper’, ‘Red Chilli & Lime’ and ‘Cheddar Cheese & Spring Onion’. All flavours can now be sought out in Tesco.
GREAT THINGS COME IN SMALL PACKAGES Following the successful launch of its 500g sharing pot and 170g individual serve pot, The Collective is launching a new sub range of multipacks containing 4 nifty little pots. Launched in Waitrose and Ocado, the range currently consists of two flavour variants; The Collective’s iconic Passionfruit and Rhubarb + Strawberry. The Collective’s handcrafted range uses West Country milk, resulting in a thick and creamy yoghurt with a smooth, clean taste. The yoghurts contain a layer of fruit compote to ensure a mouthwatering balance of sweet and tart flavours. The recipe includes a probiotic, which helps to maintain inner digestive health by boosting the good bacteria, without any artificial additives or preservatives. UK co-founder, Amelia Harvey comments “The unique taste, texture and flavour of our yoghurts are viewed by consumers as a healthy treat and they’re eating our yoghurts for multiple occasions throughout the day.” The RRP for a multipack of 4x95g is £2.29.
THE BEST THING
SINCE SLICED BREAD Warburtons is adding an authentic Indian twist to its range with the launch of its new Naan breads. Bursting with aromatic flavours, the new range includes two variants of Naan bread – plain and garlic – to tantalise everyone’s taste buds. The garlic variant is a plain Naan with a garlic oil sachet included for drizzling, allowing you to apply as much or as little garlic flavour as you want. Square in shape, and designed for sharing, the breads can be served in a number of different ways and they’re not only limited to accompanying your favourite Indian meals; they can be wrapped and rolled to make sandwiches, or used as bases for pizzas. To launch the range, Warburtons has teamed up with leading Michelin Starred Chef, Atul Kochhar. Available from major supermarkets, Warburtons square Naan breads have an RRP of £1.19 for a plain Naan and £1.29 for a garlic Naan.
14 | FMCG News |
FMCGNews.co.uk
THE LAUNCHGALLERY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52