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TWEETS Realbread REAL BREAD CAMPAIGN


For those of you with more than a passing interest in wheat…http://bit.ly/Kk7zdt fb.me/1eHjmxmcp


ArtisanFoodLaw ARTISAN FOOD LAW


TheMayArtisan Food Law Newsletter is out eepurl.com/l3hoT Sausages - health claims - boot camp start up andmore


CarlsbergGroup CARLSBERG GROUP


Virtual wall of hockey fans created on Latvia's largest social network site with 100,000 hits in just two weeks ow.ly/i/EdKI #Beer


KelloggsUK KELLOGGS UK


Hello! Anyone want to share their plans for the w/end? Sun's shining in Manchester so the Comms team are heading out for lunch in the sun!


fdiforum FOOD & DRINK INTERNATIONAL Brand owners benefit from brilliant finishing ow.ly/b5V7v


ProctorGamble PROCTOR & GAMBLE


Fuel cells power progress toward #sustainability vision bit.ly/JS3foh


FMCGVacancies FMCG EXECUTIVE


7 Thing You Should Never Do During An Interview businessinsider.com/7_things_yo u-s…@BI_Careers


SimplyFMCG SIMPLY FMCG


At a conference, the phase "Going forward" has been used at least 10 times. Has to be the worst corporate phase. #pointlesscorporatespeak


FMCGbrands FMCG BRANDS


FMCG companies continue to achieve consumption-driven growth bit.ly/MhxaDB


Wine packed in cartons in the UK


Tetra Pak and Greencroft Bottling Company Ltd, part of the LanchesterWine Group, have announced a partnership that means that for the first time ever wine can be packed in cartons in the UK. This development, revealed at the London InternationalWine Fair, is expected to bring significant benefits to wine brands, importers and retailers. Mark Satchwell, managing


director at Greencroft Bottling Company Ltd, highlights the commercial benefits of using cartons: “The Tetra Pak carton is a really credible alternative to the glass bottle. The materials are much lower cost and the final product is extremely space- efficient, meaning more products can be merchandised on-shelf, maximising return per square foot of selling space. Cartons also provide strong on-shelf appeal, which helps to present clear brand and tier-differentiation. While branding on bottles is usually limited to two labels, Tetra Pak cartons offer a 100 per cent printing surface area, meaning multiple branding opportunities for customers.” IanWilliamson, retail manager,


Tetra Pak UK added: “Using cartons really benefits the environment as well as the wine industry. Not only are our cartons widely recyclable, they are lightweight and space efficient; 1 million litres of wine packed in Tetra Prisma Aseptic 750ml cartons can save up to 436 tonnes of packaging versus standard glass bottles. This means fewer trucks on the road and much less fuel required.”


Arla Foods amba and Milk Link have announced the proposed merger of the two dairy co- operatives. The proposal will result in the full merger of Milk Link, the UK’s leading dairy farmer co-operative and Arla Foods amba, one of the largest European dairy co-operatives. The merger will create the


largest player in the UK dairy market, which will process over three billion litres of milk per annum and have a combined turnover in excess of £2 billion. It is expected to provide the basis for improved returns forMilk Link members and enable them to achieve, after a transitional period, the same level of return as enjoyed by existing Arla owners. The proposed merger builds on


the strong and mutually beneficial working relationship that already exists between the two parties. This includes a joint venture in Westbury Dairies Ltd, shared facilities at Lockerbie andMilk Link supplying raw milk to Arla. This merger will further build


on Arla’s ambition to invest in, and grow within, the UK dairy market. Arla Foods amba has


invested more than £500 million in the UK dairy industry where it has established some of the country’s most popular dairy brands including Cravendale, Lurpak and Anchor. Peter Lauritzen, chief executive


of Arla Foods UK plc said: “The enlarged business will be focused on delivering a sustainable future for our farmer owners. It will mean that the largest and most progressive dairy business in the UK will be owned byMilk Link and Arla Foods amba farmers, as well as by Arla FoodsMilk Partnership members, through their shareholding in Arla Foods UK plc, via their investment company,MPL. “Arla has a strong record of


investing in facilities and brands in the UK. Togetherwewill be able to offer British retail and foodservice customerswith a full range of high quality dairy products froma single, secure, source,making us an evenmore attractive partner for British retailers. As such, the mergerwill be good for our farmers, our customers and their consumers and, ultimately, the British dairy industry.”


Best Foot Forward


Join us on Twitter at @FMCGNews


Best Foot Forwardwon the award for best Environment Product/Service at the Sustainability Live! Environment and Energy Awards. The company was awarded for its newservice, Product Portfolio Footprinting,


4 | FMCG News | FMCGNews.co.uk


which enables FMCG businesses with complex supply chains and thousands of different products to quickly measure and manage their carbon footprint. The judges noted how the service simplified a complex subject.


Milk Link and Arla Foods tomerge


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