LAUNCH GALLERY
PREMIUM FRUIT JUICES Pago’s mission to excite the taste buds of the nation with its range of premium fruit juice flavours steps up a gear this summer with the Pago 330ml PET range. The Pago fruit juice brand trades on its health appeal; it contains no artificial colourings, preservatives, sweeteners or flavourings. The eight flavours include Orange, Orange-Carrot-Lemon, Lemon Lime, Multivitimin Red, Pineapple, Multivitimin Tropical, Cloudy Apple and Peach and are available in the distinctive green 330ml bottle. Marvin Henshaw, UK country manager from Pago explained: “There’s an opportunity in the premium juice drink category to provide real soft drink choice for consumers with attractive retail margins for operators.”
EATING BY NUMBERS
New kid on the block, Tasty Little Numbers has launched six new additions to its popular portion-
controlled product and snack range. The 300-calorie heat-and-eat pot meals are designed to ‘take the
messin’ outta guessin’. Made with kitchen cupboard favorites, the pots come in six tasty variants - Sweet Chilli King Prawn Chinese Noodles with Bamboo
Shoots; Creamy Chicken Hotpot with Roasted Herb Potatoes and Veg; Red Thai Spiced Coconut
Chicken Curry; Sicilian Chicken Pasta in a Sun-Dried Tomato Ragu; Chicken Tikka Masala with Lemon
Basmati Rice; and Chilli Con Carne with Long Grain Rice. The range promises to eliminate the hours
spent deliberating over the healthiest, lowest calorie lunch option. The RRP for the Tasty Little Numbers 300 Calorie Meals is £3.29 each, available from selected Sainsbury’s stores nationwide.
PIP PIP HOORAY PIP Organic, the company specialising in 100 per cent pure, healthy and organic juices is launching a new range designed especially for kids and big kids alike. Tapping into what kids, students and adults want the new range is bright and bold and full of real honest flavour and goodness with a no bits guarantee. The range launches with three varieties - cloudy apple juice, strawberry and blackcurrant juice and a pineapple and mango smoothie. Patrick O’Flaherty of PIP Organic, says “We are extremely excited about the launch of PIPs new drinks. Having asked kids what they wanted in a juice or smoothie we feel confident that we have reflected this in the new range. We are hoping to be a success amongst kids and adults alike as we are offering a healthy organic product at a competitive price. Furthermore, we believe in constantly being innovative and think this is reflected in our fun and accessible packaging”. Multipacks retail at £2.99 and the cartons are also available individually at 99p from Waitrose, Ocado and Ikea.
ON YOUR MARKS, GET SET, GO! Fake Bake has formulated a brand new tan that is specifically designed for those with an active lifestyle. Sport Daily Tan, is Fake Bake's latest unisex tan that is being launched to coincide with the Olympic Games. Perfect for both men and women, the hydrating and moisturising lotion firms, soothes and softens the skin whilst creating a gorgeous gradual tan. Fake Bake assures it has used the best ingredients to minimise excess water loss, activate melanin production and even protect the skin from the external environment. This light weight and non greasy gradual self-tan lotion is suitable on the face and body, and can be applied daily. Fake Bake’s Sport Daily Tan retails at £14.50 and can be purchased from
www.fakebake.co.uk.
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