LAUNCH GALLERY
ELLA’S KITCHEN GETS DAIRYLICIOUS Ella’s Kitchen, the organic baby and toddler food specialist, is expanding the brand by launching a range of healthy yoghurts and deserts. The products have been developed in response to research from parents which showed that dairy products are a key part of little ones’ diets but that they are often confused about when to introduce them and the best time to progress to different textures. Ella’s dairy products are clearly matched to stages 1, 2 and 3 of the weaning process to give parents confidence in when to introduce each product. Ella’s yoghurts and desserts will also introduce new flavours to babies diets, including mango, pineapple and pear. Aimed at babies from six months, all of the products are 100 per cent organic with no added sugar or salt; no concentrate or juices; no E numbers of GM; no gluton; and nothing artificial. The product range includes, smooth + scrummy fromage fraid (RRP £1.89), teeny creamy rice pudding with a hint of vanilla (RRP £1.09) and chilled out thick + fruity yoghurt (RRP £1.79).
DOGGY DELIGHTS 151 Products has launched a range of sushi-themed dog treats, under its pet care brand, Munch & Crunch. The Munch & Crunch sushi range, devel- oped at 151 Products’ in-house lab, consists of three different items – sushi rolls, sushi bites and sushi twisters – for retailers to stock as an on-trend alter- native to other, more expensive, dog treat products. Dog sushi snacks are the latest items to be added to Munch & Crunch – 151 Products’ most extensive pet care brand. The ever-expanding portfolio offers a large selection of pet food and premium treats for dogs and cats. Containing 100 per cent whiting fish skins, the treats are a great source of Omega-3 and other essential fatty acids. The multiple benefits of the dog snacks include improved coat condi- tion, boost to immune systems, increased bone strength and overall general care during growth and development phases. Munch & Crunch sushi bites, sushi rolls and sushi twisters are available in 75g packs at £1.29 (RRP) each.
THE PERFECT TONIC
YAMAS! GREEK CHEESES Cheese importer Futura Foods has announced the launch of Yamas!, the UK’s widest range of branded Greek and Cypriot cheeses. Aiming to widen the appeal of Greek cheeses, the Gloucester-based company, which is the largest importer of Greek cheeses in the UK, has created the new Yamas! range, stocked in Tesco, Morrisons and Ocado. The initial launch features four Yamas! cheeses, from traditional UK favourites Feta and Halloumi to lesser known varieties, such as Graviera. Mild Feta and Smoked Greek Cheese have a RRP of £2.20, the Hallomi Burger Slices have a RRP of £2.60 and the Graviera has a RRP of £2.70.
FOR PLEASURE Co-founders of CASK Liquid Marketing, Richard Herbert and Stuart Ekins, are set to launch a new range of privately owned spirit brands under the company name of Cremorne 1859. The first of these, ’Colonel Fox’s London Dry Gin’, will be available from June, to both the on-trade and selected retail partners. The brand is a collaboration between Richard and Stuart, Charles Maxwell, owner of Thames Distiller’s, and the artist Charlotte Cory, who is responsible for the delightfully quirky artwork and anarchic design of the label. Made from a classic London Dry recipe, Colonel Fox’s uses six botanicals, including a healthy hit of juniper, with a sweet back note of liquorice. The whole process of maceration, distillation, and bottling takes place in London, and the gin is produced in batches of 1000 bottles. The tipple is retailing at £20 at
thedrinkshop.com and will soon be available at Harvey Nichols.
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