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creative possibilities in personal branding and promotion. Featur- ing a large banner image with an inset portrait and a historical content layout, Timeline could offer new options to small busi- ness brands. As branding advice author, Dan Schawbel, suggests, “When Timeline becomes avail- able for business pages, small business owners are well ad- vised to get creative with the larger banner, using it to show- case employees or to highlight a milestone in the business’s history. Businesses should also have more room in the informa- tion section to talk about their mission, vision, and brand.”
You can use the page as a
platform to publicize contests and giveaways, new product information, special offers and trustworthy brand news. In ad- dition, while you are making the diligent effort to interact with your customers, how are you let- ting your customers interact with you? Duncan Southgate, director of global innovations at Millward Brown, a research fi rm, says the World Federation report shows that, “marketers’ gut instinct was right; people are open to engaging with brands.” Facebook’s new- est features, “Recommend This Place,” and, “ Community Edit,” allow such interaction to occur. Recommend This Place:
Allows users to submit recom- mendations for your business.
These recommendations are then published to the news feed and displayed to friends browsing your page, and the Recommen- dations From Friends module. This feature will draw users to the pages their friends prefer, as well as give users a social rec- ommendation to Like the page, once there. Community Edit: This feature
is exactly what it sounds like. The community or other users are given the ability to share knowledge and edit information about Facebook Places (busi- nesses like yours, or locations where users can “check in”). Us- ers will now have the ability to add details about places, report duplicates, and complete empty data fi elds. ■
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Multi Packs 94 April 2012 INDEPENDENTRETAILER
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