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Go Back to www.IndependentRetailer.com COMPANY SPOTLIGHT YooDara of


Dimension 9 continued from cover


which can then be used in social media,” details Johns. The company behind the collection, Dimension 9, saw the unique string dolls as a business opportunity with growth, eventually leading to licensed prod- ucts, games and more. What is so appealing about


YooDara? Besides the high qual- ity craftsmanship used in making the string dolls, fi gures made from start to fi nish with a continuous ball of string, each character also has been designed to speak to a particular and important aspect of one’s life. The legend behind the dolls, according to Johns, is


that within the realm of the ninth dimension lives a vast empire of magical beings known as the Yoo- Dara. These harmonious people have watched over humankind since time began. Their concern over the human suffering they wit- nessed, and our lack of magical powers to combat it, forced them into action. They discovered how to move between their dimension and ours, and soon began casting their spells upon us. Although in our dimension we see them as an inanimate object, they still work their magic through people. The legend continues that YooDara live in tribes. Each of them is committed to a noble cause. The most legend- ary and infl uential are the Ancient Four. The fi rst is the Power Tribe,


and it wields the greatest authority, followed by the Wisdom, Protec- tion, and Good Luck tribes. Johns admits that there are


similar string doll collections, but besides the strong appeal to the public, YooDara offers something to retailers as well. “Dimension 9 and YooDara dolls are different from other products on the market because of our packaging, market- ing materials and ability to deliver,” he says. Each character is individu- ally packaged and comes with a disc and web code to access the online world of YooDara. Retail- ers have the option of ordering a 288 piece display, power panels of 90 pieces, and a counter dis- play with 48 units. And no matter


continued on page 89


86 April 2012


INDEPENDENTRETAILER


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