Go Back to
www.IndependentRetailer.com STORE DESIGN Small Biz, Big Design
IF YOU are running a brick and mortar store, you are probably renting a space that caters to your needs. However, the space may work more for your fi nancial rather than your selling needs. While support for small business may be growing, your sales don’t appear to be on the same upward trend, because your store has left little room for traffi c fl ow. With a few design marketing tips, your small space can feel bigger and more welcoming, enticing cus- tomers to stay and browse a little longer and perhaps make a few extra purchases. 1) Decorate for your tar-
get audience. While you may wish every passerby would step inside, the truth of the matter is your products only appeal to a certain customer base. There is no need to fi ll your store with sur- plus inventory, when your target audience is higher-end customers who care for a more streamlined look. Samples and demonstra- tions may be all you need to sell the product, rather than a shelf full of boxes. For bargain shop- pers or impulse buyers, it may be more effective to cram in as much inventory as possible, allowing shoppers to grab and go. 2) Cover the walls wisely.
When decorating your store, keep in mind that every square inch is a blank marketing canvas. Wall decorations, signs and de- cals can transform a space from boring to impressive. Consider the merchandising possibilities for placing goods on a giant im-
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www.koleimports.com
(800)-874-7766 or (310) 834-0004 24600 Main Street, Carson, CA 90745
Thousands of items in stock. We buy and sell closeouts. New items arriving every day.
64 April 2012
INDEPENDENTRETAILER
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