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Go Back to www.IndependentRetailer.com COVER STORY Fragrances, Scents


& More! continued from page 78


do business with,” says Simon. Therefore, other benefi ts retail- ers can expect when working with Matt’s Incense is peace of mind that all products are U.S. manufactured, and constructed with domestic ingredients. The company also maintains a green operation, and somehow fi nds time to offer closeout pricing, starter kits to kick off product promotions, and launch new products. “In fact, we should be launching a new product in the next six months,” notes Simon. “Customers should continue to check the website for updates.”


A well recognized importer


and wholesaler on the East Coast, VD Importers has made a name for itself through extensive fragrance and scented product lines imported directly from In- dia. Among the more than 200 items available at VDimporters. com are its newest product lines, Divine Bulk Incense and Divine Perfume Oils. Offered at rock bottom wholesale prices, these products are a great addition to the candles, aroma oils and more that the company offers for less than $2 wholesale. “Many of our items are even under $1,” notes Vineet Gupta, owner. “We sell to all sorts of outlets, from dollar stores to kiosks to gift stores, across both the U.S. and Canada.”


There are almost 300 in-


cense fragrances, 20 body oils and more than 80 aroma oils to choose from, helping retailers target their niche market. Gupta, looking to meet retailers’ needs, also allows for mixed product orders as long as the $100 mini- mum is met. The loose 11 inch incense sticks are priced at $1.50 wholesale for a bundle of 100, and typically retail for $1 for 10 sticks, providing $10 profi t for each bundle of 100. The per- fume oils are available for $1.75 wholesale per piece, and can retail between $5 and $7. A starter kit is available for


the perfume oils, and includes 24 bottles of the 12 best sell- ing fragrances at a price of $42. continued on page 80


NO MINIMUM ORDER HUGE SELECTION OF DESIGNER READING GLASSES


INDEPENDENTRETAILER.COM for Industry News & Updates


NO MINIMUM ORDER April 2012 79


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