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www.IndependentRetailer.com MARKETING Facebook Ads 101
THERE STILL remains a learn- ing curve for many independent retailers when it comes to advertis- ing via Facebook and other social media. Although your marketing team may be a one man show, even the little guy can make a big name in his social network. Marketers surveyed in a recent report from the World Federation of Advertisers, say their fan pag- es are about generating insight, advocacy, loyalty and engage- ment from fans. Rewards aren’t always immediate, and it takes time to see a return. The fi rst step is creating an effective business page. Make your Facebook page a platform for Internet branding,
marketing and advertising, by fol- lowing these steps: 1) Set up a Facebook Page for
your business, providing a forum for sharing information, engag- ing customers and establishing a community. Visit the “Create a Page” link, located on the bottom of the web browser. The layout will be simple to follow. Remem- ber to give the page a custom name and URL, and check the box at the bottom declaring that you are authorized to create a page on behalf of the business. 2) If you are already logged
into Facebook, the page you create will be associated auto- matically with your Facebook
profi le. If you’re not logged in, you will either have to login to your account or create the page under a limited business account, by supplying an email address and password (navigation and management are harder using this option). 3) Make sure to read Face-
book’s “Terms of Use” when exploring all options, to help with making the correct choice and prevent any serious violations. 4) Prepare for the future. Al-
though it isn’t yet available for business pages, Facebook’s new graphical user interface, called Timeline, will be sure to offer new
continued on page 94 WHOLESALE SOX NETWORK • A Division of Creswell Sock Mills
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